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McDonald's

Financing

Low unemployment poses a sales problem for restaurants

Operators’ inability to fully staff restaurants can hurt same-store sales, says RB’s The Bottom Line.

Operations

McDonald’s shifts attention to operations

After a busy 2018, the company is now focused on improving speed and marketing its new strategies to bolster traffic.

The company’s new strategy aims to improve gender equality in career advancement.

Quick-service giants McDonald’s and Burger King lost out to chains such as Taco Bell and Chick-fil-A last year, says RB’s The Bottom Line.

Chains should have negotiated better rates with third-party providers, says RB’s The Bottom Line. It may be too late.

The product is the chain’s latest effort to bolster lagging breakfast sales.

Both chains have lost customers since shifting away from popular discounts, says RB’s The Bottom Line. Maybe that’s a good thing.

CEO Steve Easterbrook is not concerned that operator unrest will derail what he calls an ambitious plan in the U.S.

The company believes remodels and efforts to improve service times will get customers coming back.

Restaurants aim to feed consumers’ often conflicting desires as 2019 begins.