Consumer Trends

Burger King, McDonald’s rethink giving away plastic toys

The U.K. operations of each have been targeted by two environmental activists overseas. The oldest of which is 9.


McDonald’s and Yum Brands prepare for a digital arms race

Recent moves show that big companies are intent on pushing their capabilities more aggressively than ever, says RB’s The Bottom Line.

The company will give away loungewear on delivery orders Thursday evening to promote the service.

The voice-ordering technology company would be the burger giant’s third deal this year and comes as it plans to build a presence in Silicon Valley.

The chain added the provider at 500 restaurants in New York City, New Jersey and Connecticut.

The chain is introducing Spicy BBQ chicken sandwiches and tenders weeks after Wendy’s brought back its Spicy Chicken Nuggets.

The company and its franchisees are introducing a program that focuses on improving the work environment at its U.S. locations.

The addition of its second delivery partner means the chain now has the service in more than 10,000 restaurants.

One of the chain’s most prominent operators says the company is working on its own Chick-fil-A competitor, says RB’s The Bottom Line.

The fast-food giant is debuting its new-look McCafe this week with a pay-it-forward promotion.

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