McDonald's

Financing

Too much marketing, and a bad discount, hurt McDonald’s last quarter

The fast-food giant described a quarter that was riddled with problems that turned off its most loyal customers and damaged traffic. And it may have work to do with its franchisees ahead of a big remodel.

Financing

McDonald's makes a big change in its sluggish, U.S. market

The Bottom Line: In naming Skye Anderson president of McDonald's USA, the fast-food giant looks to inject some energy into the market as it implements a new corporate strategy.

We received a preview of the fast-food giant’s newest, tech-fueled prototype that is full of technology and provides a window into the operation of the restaurant. Literally.

The Bottom Line: We tried the fast-food giant’s hand-breaded chicken tenders and wings at a location in Chicago and came away impressed. But operations questions must be answered before they hit prime time.

Bama Companies traces its history back to 1927. But a “miracle” meeting at a McDonald’s location would change the company’s trajectory.

The Bottom Line: The fast-food giant is testing voice activated order taking in five drive-thrus with Google as part of a broad set of new AI technology. But the brand should tread carefully.

The fast-food giant unveiled the next version of its business strategy, called McDonald’s Next, that will aim to make its restaurants a more frequent destination for its customers.

The fast-food giant has a deal with Chicago Fire FC to name its privately funded stadium McDonald’s Park, set to open in 2028. It's the company's first professional stadium rights deal in the U.S.

The fast-food giant reported another quarter of same-store sales growth, arguing that value is crucial even as company stores, and franchisees, show some profit concerns.

The fast-food giant finished 2025 with 149 more domestic restaurants than it started the year with, marking a shift change in the company’s development strategy.

  • Page 1