As CosMc's takes off, McDonald's operators want a piece of the action
The Bottom Line: But where that action should take place is the question. Many operators believe the brand should be a testing ground for McDonald's own beverage program.
McDonald’s flips its ‘M’ for manga fans
Marketing Bites: The burger giant becomes WcDonald’s on Monday, with a limited-time spicy WcNugget sauce. Plus, Zoup! has a new name but the exclamation point isn’t going away.