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McDonald's

Marketing

McDonald's will extend its $5 meal deal in most markets

 By Jonathan Maze on Jul. 22, 2024

Most of the fast-food giant’s markets have agreed to extend the discounted deal past its one-month limit. But the approval came after a heavy dose of politicking.

Financing

Some McDonald's customers are doubling up on the discounts

 By Jonathan Maze on Jul. 12, 2024

The Bottom Line: In some markets, customers can get the fast-food chain's $5 value meal for $4. The situation illustrates a key rule in the restaurant business: Customers are savvy and will find loopholes.

Marketing

Think we're seeing deep discounts today? Here's when the price shifts really hit the fan

By Peter Romeo on Jul. 11, 2024

Restaurant Rewind: Even all these years later, the semi-permanent bargains that Taco Bell and McDonald's embraced in the '80s and '90s still astound.

Technology

AI in the drive-thru is only a matter of time

By Joe Guszkowski on Jun. 27, 2024

Tech Check: McDonald’s recent setback aside, the technology is on track to become a standard feature of fast food. The benefits are just too good to ignore.

Marketing

McDonald's kicks off its value push

By Jonathan Maze on Jun. 20, 2024

The fast-food giant will start selling its $5 Meal Deal next week as it works to regain lost traffic. But it is also reminding customers of its existing deals.

Marketing

There's plenty happening at the high end of the pricing barbell, too

By Peter Romeo on Jun. 19, 2024

Reality Check: Decadent meal choices are also proliferating, for a lot more than $5.

Financing

Reassessing McDonald's tech deals from 2019

By Jonathan Maze on Jun. 17, 2024

The Bottom Line: The fast-food giant’s decision to end its drive-thru AI test with IBM is the latest pullback away from a pair of technology acquisitions it made five years ago.

Technology

McDonald's is ending its drive-thru AI test

By Jonathan Maze on Jun. 14, 2024

The Chicago-based fast-food giant is ending its partnership with IBM on automated order-taking without an expansion. But McDonald’s still believes AI drive-thrus are in its future.

Workforce

Other California industries are grousing about the state's new fast-food wage

By Peter Romeo on Jun. 06, 2024

Employers in other fields say they're feeling intense pressure to raise pay. Plus, they want to see a break from the pro-labor legislation of the last decade or more.

Financing

Social media giveth and social media taketh away

By Jonathan Maze on Jun. 04, 2024

The Bottom Line: McDonald’s, Starbucks and Chipotle, chains that have historically benefitted from social media love, are learning the hard way that it can have the opposite effect. Brands should take heed.

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