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McDonald's

Marketing

The burger wars get some new life, thanks to social media

 By Jonathan Maze on Mar. 03, 2026

McDonald’s CEO Chris Kempczinski was roasted online for taking a small bite of the chain’s new Big Arch Burger on video. Burger King, which just upgraded its Whopper, did not let it pass.

Food

McDonald's is bringing its Big Arch burger to the U.S.

 By Jonathan Maze on Feb. 24, 2026

The fast-food giant will introduce the half-pound burger domestically for a limited time starting March 3. The burger had done well in several international markets.

Financing

McDonald's takes a victory lap on value

By Jonathan Maze on Feb. 12, 2026

The Bottom Line: The fast-food giant argued that its value push helped it win over lower-income customers and it expects franchisees to maintain the company’s low-priced reputation.

Financing

McDonald's is ready for its beverage closeup

By Jonathan Maze on Feb. 12, 2026

The fast-food giant said that its beverage test has done better than expected, paving the way for an expanded drink lineup this year under the McCafé brand.

Financing

McDonald's sales soared last quarter, thanks to the Grinch and Monopoly

By Jonathan Maze on Feb. 11, 2026

The fast-food giant reported its best domestic same-store sales result in more than two years as marketing promotions drove customer counts, particularly its Grinch Meal in December.

Financing

McDonald's has a $73B impact on the U.S. economy

By Jonathan Maze on Feb. 03, 2026

The fast-food giant also supports 1 million jobs, including 740,000 people who work in the chain's restaurants, according to a study the company commissioned by Oxford Economics.

Financing

McDonald's franchisees send a message with a 'bill of rights'

By Jonathan Maze on Jan. 27, 2026

The Bottom Line: The National Owners Association, an independent group of the fast-food chain’s operators, has approved a list of 15 standards it considers vital to fair franchising, including the right to set prices.

Financing

With its new value standard, McDonald's makes another big change to its franchise relationship

By Jonathan Maze on Dec. 16, 2025

The Bottom Line: The fast-food giant wants to ensure that its prices represent a good value. But in doing so, it is toying with a key tenet of being a franchisee: The ability to set prices.

Financing

The story of McDonald's strange year, in 2 parts

By Jonathan Maze on Dec. 08, 2025

The Bottom Line: The quick-service giant’s dichotomous year was illustrated with back-to-back stories on the chain’s successful Grinch meal and its new value-focused franchising standards.

Operations

McDonald's is making value part of its franchise standards

By Jonathan Maze on Dec. 08, 2025

The fast-food giant, which is trying to bring back lower-income consumers frustrated by menu price inflation, will take additional steps to monitor operators’ work with third-party pricing consultants.

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