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McDonald's

Marketing

Value pitches cut through casual dining’s holiday ad clutter

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.

Financing

How a former McDonald’s franchisee made it in New York

Jim Lewis, who recently sold his New York City-area restaurants, joins "A Deeper Dive" to talk about the brand, his focus on speed and overcoming operations challenges.

Here's a look back at the events that shaped the business, possibly for years to come.

The decision settles a five-year dispute that held profound implications for any restaurant franchisor.

Reported sales results from the giant’s plant-based burger test only lead to more questions, says RB’s The Bottom Line.

The burger giant will let customers round up their order to donate to the charity.

The company has reorganized all of its international markets under a single executive.

The former Deloitte CEO is currently the commissioner of the WNBA.

Here are some guaranteed shockers that might have slipped past.

The burger chain and the automaker announced a unique partnership that uses chaff from coffee beans to make housing for headlamps.

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