Value pitches cut through casual dining’s holiday ad clutter
A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.
How a former McDonald’s franchisee made it in New York
Jim Lewis, who recently sold his New York City-area restaurants, joins "A Deeper Dive" to talk about the brand, his focus on speed and overcoming operations challenges.