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McDonald's

Marketing

Here's why restaurant chains are selling one another's products

 By Peter Romeo on May 30, 2024

Restaurant Rewind: The lines between segments aren't the only traditional boundaries that are being smudged in today's competitive environment. Contrary to the old rules, concepts are tapping the drawing power of competitors for share of stomach.

Financing

McDonald's value perception problem is with its lighter users

 By Jonathan Maze on May 30, 2024

The Bottom Line: The fast-food giant took the extraordinary step of publicizing average prices this week. It was speaking to its less-frequent customers, who are a lot less likely to say the chain is a good value.

Financing

McDonald's hits back about its prices

By Jonathan Maze on May 29, 2024

Seeking to combat what it calls "inaccurate" information, the company issued a rare comment featuring the average cost of a Big Mac and other menu items. And no, prices have not doubled since 2019.

Technology

CosMc's debuts its mobile app

By Jonathan Maze on May 28, 2024

McDonald’s drive-thru beverage concept, which continues to expand in Dallas and San Antonio, now has its own mobile app.

Financing

Restaurants get dragged into The Misinformation Age

By Jonathan Maze on May 24, 2024

The Bottom Line: Big Mac prices, corporate views on Israel-Palestine and even store closures have been subject to misinformation and outright lies. Blame the presidential election.

Leadership

'Super Size Me' filmmaker Morgan Spurlock dies at age 53

By Peter Romeo on May 24, 2024

The documentary recounted his 30-day regimen of eating nothing but McDonald's food. It became an anthem of sorts for critics who faulted fast-food chains for their contribution to America's obesity epidemic.

Marketing

McDonald’s goes ‘grandmacore’ with its new Grandma McFlurry

By Heather Lalley on May 16, 2024

The limited-time treat celebrates the memories made with grandma at the chain’s restaurants, the burger giant said.

Financing

Here's the big problem with all these $5 meal deals

By Jonathan Maze on May 15, 2024

The Bottom Line: With McDonald’s planning a $5 value meal of its own, more brands are already jumping onto the bandwagon. But not everybody will pay $5.

Financing

McDonald's will start selling a $5 value meal next month

By Jonathan Maze on May 15, 2024

Franchisees gave their OK to the national value promotion, potentially setting the stage for a summertime price war as inflation-weary customers turn away from restaurants.

Financing

A prominent McDonald's franchisee sues the brand, claiming it wants him out of the system

By Jonathan Maze on May 13, 2024

George Michell, who owns some of the brand’s most successful locations, claims the company is using its new franchising standards to force him to sell his restaurants.

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