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McDonald's

Marketing

McDonald’s hopes innovation lifts its breakfast sales

The company is reportedly planning new Donut Sticks later this year in a bid to get back its breakfast steam.

Financing

Should McDonald’s serve burgers in the morning?

Just years after company added breakfast all day, a new demand has emerged, but complexity is the chain’s biggest problem, says RB’s The Bottom Line.

The company is bringing back its 2-for-$5 offer and ditching its $6 meal.

Can’t we all just get along this holiday season? Apparently not when it comes to marketing. Here’s a roundup of those controversial stabs for attention.

A challenging year brought fundamental shifts in the market and a white-elephant sale of troubled concepts.

Here's a look back at the news eruptions that shaped the restaurant industry in 2018.

Creation of the National Owners Association signals a major shift in franchise relations, says RB’s The Bottom Line.

The chicken sandwich chain, which will soon be the country’s third-biggest restaurant, caters to the same customers, says RB’s The Bottom Line.

The company will measure use of human antibiotics in beef over the next two years before establishing reduction targets.

Franchisees say that as much as 40% of the system would not qualify for lease renewal if sales don’t grow as projected.