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McDonald's

Operations

The popularity of Snack Wraps caught McDonald's off-guard

 By Jonathan Maze on Jul. 25, 2025

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated some operators. Social media is creating havoc with many restaurant chains’ projections.

Marketing

McDonald's will test a new beverage platform in Wisconsin and Colorado

 By Jonathan Maze on Jul. 24, 2025

The fast-food giant will be bringing its test of a broader lineup of coffee, energy drinks, crafted sodas and other beverages to more than 500 locations later this summer. Here’s why.

Technology

Loyalty programs are growing. Whether they're working is another thing.

By Joe Guszkowski on Jul. 21, 2025

Tech Check: Restaurant loyalty programs are increasingly popular, but they’re far from a silver bullet for driving traffic. Just ask McDonald's and Starbucks.

Financing

The early returns on McDonald's Snack Wrap are apparently good

By Jonathan Maze on Jul. 16, 2025

The fast-food giant generated strong traffic last week after bringing back the product, according to data from Placer.ai. Social media reports also suggest it’s popular.

Marketing

McDonald's turns to menu innovation as it looks to boost sales

By Jonathan Maze on Jul. 09, 2025

The fast-food giant is set to start selling Snack Wraps nationwide on Thursday, adding to a growing list of new menu items. The company is looking to innovate its way out of its worst sales slump in a decade.

Operations

Week in Review: McDonald’s new burger, Luckin’s U.S. debut, Olo goes private and more

By Heather Lalley on Jul. 03, 2025

A look back at the week’s biggest news in the restaurant industry from Restaurant Business.

Food

McDonald's bolsters its value lineup with a new burger

By Jonathan Maze on Jun. 30, 2025

The fast-food giant will start selling The Daily Double next month through the end of this year and will make the burger part of its Meal Deal bundle.

Financing

5 reasons the McDonald's-Krispy Kreme partnership failed

By Jonathan Maze on Jun. 26, 2025

The Bottom Line: The relationship between the fast-food giant and the doughnut chain ended before it was even half complete. Here are five reasons why the partnership couldn’t work.

Financing

McDonald's and Krispy Kreme are ending their partnership

By Jonathan Maze on Jun. 24, 2025

The fast-food giant and the doughnut chain mutually decided to end their agreement to sell doughnuts inside McDonald’s restaurants after sales and profitability proved disappointing. The partnership will end July 2.

Leadership

McDonald's shuffles its technology leadership

By Jonathan Maze on Jun. 18, 2025

The fast-food burger giant named Valerie Ashbaugh its U.S. chief information officer while Whitney McGinnis will become SVP, commercial products and platforms. The two are trading jobs.

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