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McDonald's

Financing

For McDonald's, an already strange year ends on a stranger note

 By Jonathan Maze on Dec. 13, 2024

The Bottom Line: The fast-food giant is again the recipient of unwitting publicity, this time over the capture of the alleged killer of United Healthcare’s CEO.

Operations

ESG filings at McDonald's and other chains push for food waste transparency

 By Lisa Jennings on Dec. 11, 2024

Shareholder advocacy groups are calling on public restaurant companies to measure and reduce the organic waste they send to landfills.

Food

McDonald's is bringing back the Snack Wrap next year

By Jonathan Maze on Dec. 05, 2024

The fast-food giant acknowledged Thursday that it plans to bring back the item sometime next year, nearly a decade after the product was removed from U.S. menus.

Operations

CDC says McDonald's E. coli outbreak is over

By Jonathan Maze on Dec. 03, 2024

The agency, along with the FDA, declared their investigation into the outbreak complete. The incident sickened 104 people in 14 states and damaged sales.

Financing

Here's how much the E. coli incident hurt McDonald's traffic

By Jonathan Maze on Nov. 25, 2024

The fast-food giant was generating traffic and sales growth until the outbreak hit in October. Data from Placer.ai shows just how bad it’s been for the company and its operators.

Marketing

McDonald's is launching a new 'McValue' platform next year

By Jonathan Maze on Nov. 22, 2024

The fast-food giant is doubling down on an effort to get budget diners with a platform that will feature the $5 Meal Deal, local and digital offers and a “Buy One, Add One for $1” feature.

Marketing

For McDonald's, a timely return of the McRib

By Jonathan Maze on Nov. 20, 2024

Despite a “farewell tour” a year ago, the fast-food giant is bringing back the iconic sandwich next month and this time will let customers buy a jug of its McRib sauce.

Financing

McDonald's is investing $100M in marketing and franchisee financial assistance

By Jonathan Maze on Nov. 15, 2024

The fast-food giant is kicking off a national advertising campaign in the wake of its E. coli outbreak. It is also pledging financial assistance to the franchisees hit hardest.

Financing

Fast-food chains get some big wins, despite a tough consumer environment

By Jonathan Maze on Oct. 31, 2024

The Bottom Line: Wendy’s Krabby Patty Kollab generated strong sales for the chain. McDonald’s got traction with its Chicken Big Mac. Both proved that good marketing can win, even these days.

Operations

The CDC says onions were the likely cause of McDonald's E. coli outbreak

By Jonathan Maze on Oct. 30, 2024

The agency said that 90 people have been sickened in the outbreak. But it also credited the fast-food giant and Taylor Farms for their responses to the situation and said the risk to the public is “very low.”

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