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McDonald's

Financing

Failure to launch: The McDonald's-Krispy Kreme partnership is a dud so far

 By Jonathan Maze on May 09, 2025

The Bottom Line: The chains' partnership has been slow to progress and hasn't generated the sales both companies hoped for. Now it's on hold as Krispy Kreme works to improve its own struggling profitability.

Food

McDonald's hopes the third time is the charm on chicken tenders

 By Jonathan Maze on May 05, 2025

The fast-food giant started selling its McCrispy Strips nationwide on Monday, five years after it discontinued its chicken tenders. But the market is vastly different today.

Financing

McDonald's, and many other restaurant chains, are losing customers right now

By Jonathan Maze on May 01, 2025

The Bottom Line: Consumer sentiment hit the fast-food giant harder than expected. But comments from the company, and results from other chains, suggest a broadening economic malaise.

Financing

McDonald’s sales slump amid economic headwinds

By Jonathan Maze on May 01, 2025

The fast-food giant’s same-store sales declined 3.6% in the U.S., and 1% globally, despite McDonald's value menu initiatives. CEO Chris Kempczinski said consumers are “grappling with economic uncertainty.”

Food

McDonald's is introducing chicken strips and a new sauce

By Jonathan Maze on Apr. 24, 2025

The fast-food giant will debut McCrispy Strips on May 5, its first new permanent menu item in four years and another push into the chicken business. It also plans a new Creamy Chili Dip.

Financing

The Minecraft Movie promotion has apparently been good for McDonald's

By Jonathan Maze on Apr. 22, 2025

Traffic at the fast-food chain has taken off since the company introduced a Minecraft Movie Happy Meal and one for adults, according to the data tracking firm Placer.ai.

Marketing

McDonald's McValue menu appeals to the already loyal

By Lisa Jennings on Mar. 25, 2025

Fans are loving it, but the budget-friendly offerings launched in January do not seem to be driving in new customers to the quick-service chain, according to a Numerator report.

Marketing

McDonald's is coming out with a Minecraft Movie Happy Meal, and one for adults

By Jonathan Maze on Mar. 20, 2025

The fast-food giant is releasing a Minecraft Movie Meal, featuring a new Nether Flame Sauce and collectibles, along with a Minecraft Movie Happy Meal.

Operations

McDonald's is going after 'specialist' competitors

By Jonathan Maze on Mar. 11, 2025

The fast-food giant is creating a new Restaurant Experience Team to move faster to support general managers. But it also creates teams around beef, chicken and beverages to compete with more specialized restaurant chains.

Financing

McDonald's Egg McMuffin changes the restaurant business

By Jonathan Maze on Feb. 25, 2025

The Bottom Line: The sandwich, created by franchisee Herb Peterson, made its national debut 50 years ago. The impact of that product has been significant.

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