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McDonald's

Marketing

Court dismisses Byron Allen's discrimination lawsuit against McDonald's

 By Jonathan Maze on Feb. 07, 2024

The owner of The Weather Channel had sought $100 million from the fast-food giant over ad spending, but a judge dismissed the case on free speech grounds.

Operations

McDonald’s reaches cage-free egg goal ahead of schedule

 By Heather Lalley on Feb. 06, 2024

The burger giant, which bought nearly 2 billion eggs last year, said it had to rework its supply chain to meet its sourcing demands.

Financing

As it loses customers to grocery stores, McDonald's shifts gears on pricing

By Jonathan Maze on Feb. 05, 2024

The company acknowledged that lower-income consumers are eating at home more often, largely because of moderate price hikes at grocers. Here’s how the fast food giant plans to respond.

Workforce

$4.35M settlement reached in rape of teenage McDonald’s worker

By Heather Lalley on Feb. 05, 2024

Franchisee Rice Enterprises, which declared bankruptcy last year, had employed a registered sex offender as a manager.

Financing

Loyal customers helped drive McDonald's sales last quarter

By Jonathan Maze on Feb. 05, 2024

Same-store sales rose 4.3% in the U.S., thanks to marketing, operations and its growing loyalty program. But sales came thanks to higher prices rather than traffic. And the chain saw sales challenges in the Middle East.

Financing

McDonald's works to keep pace with its customers' quality demands

By Jonathan Maze on Jan. 31, 2024

The Bottom Line: The fast-food giant’s improvement to its burgers is the latest menu upgrade in a bid to keep up with a competitive restaurant market.

Financing

McDonald's has a major impact on the U.S. economy

By Jonathan Maze on Jan. 24, 2024

The fast-food burger giant contributes $76 billion a year to the U.S. gross domestic product, according to an economic impact report released this week. That impact is spread throughout the country.

Consumer Trends

Americans are eating their fast food later in the day

By Jonathan Maze on Jan. 23, 2024

McDonald’s and Chipotle have seen a shift in business from earlier in the day toward dinner, according to data from Placer.ai. And that shift seems permanent.

Food

McDonald's is making a bigger Big Mac

By Jonathan Maze on Jan. 11, 2024

The company later this month will release a Double Big Mac because why not?

Financing

The Middle East crisis is causing problems for McDonald's

By Jonathan Maze on Jan. 04, 2024

CEO Chris Kempczinski said that the war and “misinformation” are having a “meaningful business impact” at the chain’s Middle East restaurants and elsewhere.

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