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McDonald's

Consumer Trends

Customers behaving badly: New hall of fame candidates

Recent eruptions suggest customers are losing perspective when a restaurant visit doesn’t go perfectly. But decide for yourself from these noteworthy examples.

Marketing

Dunkin’ Donuts begins transformation into Dunkin’

But doughnuts will remain in the promotional spotlight, along with a new coffee drink and sandwiches.

The company is reportedly planning new Donut Sticks later this year in a bid to get back its breakfast steam.

Just years after company added breakfast all day, a new demand has emerged, but complexity is the chain’s biggest problem, says RB’s The Bottom Line.

The company is bringing back its 2-for-$5 offer and ditching its $6 meal.

Can’t we all just get along this holiday season? Apparently not when it comes to marketing. Here’s a roundup of those controversial stabs for attention.

A challenging year brought fundamental shifts in the market and a white-elephant sale of troubled concepts.

Here's a look back at the news eruptions that shaped the restaurant industry in 2018.

Creation of the National Owners Association signals a major shift in franchise relations, says RB’s The Bottom Line.

The chicken sandwich chain, which will soon be the country’s third-biggest restaurant, caters to the same customers, says RB’s The Bottom Line.