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McDonald's

Financing

McDonald's paints a dim picture of early-year restaurant industry performance

 By Jonathan Maze on Feb. 11, 2025

The Bottom Line: The fast-food chain’s executives said that “the overall market is pretty muted” to start 2025, particularly among lower-income diners.

Financing

McDonald's wants to sell more chicken and beverages

 By Jonathan Maze on Feb. 10, 2025

Executives with the fast-food giant reiterated plans for chicken tenders and Snack Wraps this year. They also believe there’s a demand for drive-thru beverages. But whether that’s at CosMc’s or McDonald’s remains to be seen.

Financing

McDonald's value push can't overcome E. coli

By Jonathan Maze on Feb. 10, 2025

The fast-food giant’s U.S. same-store sales declined 1.4%, despite a slight increase in traffic, as customers shifted to the restaurant chain’s value offers and the outbreak wiped out some early momentum.

Marketing

McDonald's turns to Uncle O'Grimacey as it looks to rebuild sales

By Jonathan Maze on Feb. 04, 2025

The fast-food giant is bringing back the Shamrock Shake and is using a character it hasn’t employed in 40 years as it works to recover from a tough end to 2024.

Financing

McDonald's is settling a lawsuit over a Latino scholarship program

By Jonathan Maze on Jan. 31, 2025

The fast-food giant has opted to change its HACER scholarships, eliminating a requirement that recipients have at least one Hispanic or Latino parent, to preserve the program.

Leadership

McDonald's U.S. marketing chief is leaving the company

By Jonathan Maze on Jan. 28, 2025

Tariq Hassan will step down as chief marketing and customer experience officer next month. Alyssa Buetikofer, chief marketing officer for McDonald’s Canada, will take his place.

Financing

McDonald's has a bigger economic impact than you think

By Jonathan Maze on Jan. 15, 2025

The fast-food giant contributes $76 billion to the economy and employs more than 1 million total workers.

Marketing

Fast-food chains intensify their value push

By Jonathan Maze on Jan. 07, 2025

McDonald’s is kicking off its McValue menu with John Cena. Subway is launching a daily value meal of its own. And KFC is bringing back $5 bowls. Can they cure chains' traffic ills?

Workforce

McDonald's is ending some of its DEI goals

By Jonathan Maze on Jan. 06, 2025

The fast-food giant said it will no longer set “aspirational representation goals” and will no longer require suppliers to sign DEI pledges, but it said it remains committed to inclusion.

Operations

McDonald's opens a new 'On the Go' restaurant

By Jonathan Maze on Dec. 16, 2024

The location in Los Angeles focuses on drive-thru and takeout. There are also lockers for delivery orders. It comes as the fast-food giant continues to look for expansion opportunities in the U.S.

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