McDonald's

Workforce

Why McDonald's is leaving the National Restaurant Association

Working Lunch: This week's political podcast takes a deeper dive into the parting of ways between the nation's largest restaurant chain and the industry's leading trade association. Is the tip credit in trouble?

Financing

McDonald's makes a statement on the tip credit

The fast-food giant has opted to end its membership in the National Restaurant Association as it takes a stand about lower-than-minimum wages paid by full-service restaurants.

The Bottom Line: The fast-food giant is betting that discounted combo meals will get reluctant customers to come back to its restaurants. It will start with a substantial discount on a Big Mac meal.

Special Edition Gold Sauce was developed to pair with the fast-food giant’s growing roster of chicken items.

The Bottom Line: By mandating a 15% discount in its combo meals, the fast-food giant will lower prices an average of 4.6 percentage points. But it will also catch up with the discounts its competitors already provide.

The Bottom Line: The quick-service restaurant chain’s plan to discount combo meals will extend a value war and put pressure on competitors. That’s exactly what McDonald’s wants to do.

The fast-food giant convinced franchisees to cut the cost of meal deals by 15% and will bring back Extra Value Meals. The company recently promised more national price points amid a tough operating environment.

The fast-food giant and DoorDash launched a new online ordering experience enabling customers to order delivery through the company’s website.

The fast-food giant, which says it will “leave no stone unturned” in its bid to boost traffic, is working with its franchisees to find strategies to improve its value perception.

The Minecraft Movie Meal, the fast-food giant’s massive global marketing campaign, helped drive sales both in the U.S. and internationally.

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