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McDonald’s sales soar thanks to digital, chicken sandwiches and a boy band

The company’s U.S. same-store sales rose nearly 15% over 2019 levels, and 7% globally, as the company’s promotions and its digital sales drove business.


McDonald’s says its labor challenges are easing

The company credits higher wages and an end to unemployment benefits for bringing in more applicants but costs are driving up prices.

The burger giant named Manu Steijaert its first chief customer officer, overseeing a new customer experience team to manage digital and in-restaurant diner interactions.

Current operators, whose discrimination lawsuit was previously dismissed, have amended their complaint, arguing that the company concealed Black franchisees’ debt challenges.

The company won commitments from suppliers on diversity while vowing to devote a quarter of its supply chain spending to diverse-owned companies by 2025.

The burger giant, which takes MyMcDonald’s Rewards national today, is already seeing people sign up for the program.

The company reduced a one-time charge by more than 60%. The dispute over the fees had caused a massive rift with its operators.

McDonald’s, Burger King and Wendy’s either have or will introduce new loyalty programs as the sector looks to keep customers from drifting to third-party platforms.

MyMcDonald’s Rewards will be available on July 8 as the chain seeks to join companies like Starbucks and Dunkin' in marketing directly to consumers.

Chris Kempczinski is not dismissing the prospects of a comeback of its dining rooms, but he also acknowledges that takeout will dominate for a while.

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