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McDonald's

Leadership

McDonald’s names Jill McDonald head of its largest international markets

The former Costa Coffee CEO will be president of the burger chain’s International Operated Markets segment.

Marketing

Subway veers from the trend of following a blockbuster ad campaign with a dud

Restaurant Rewind: Whew—we're not seeing another Herb The Nerd or a Soviet Fashion Show.

Chains around the country are celebrating National French Fry Day with giveaways, contests and even a chance to spend a couple of nights in a potato hotel.

The burger giant is buying out Caspers Company, whose family has run the business for more than 60 years, and which was instrumental in creating the National Owners Association.

Marketing Bites: Problems with a third-party site kept some customers from getting an in-demand Grimace pool float, a hot dog stand offers free milkshakes with proof of vasectomy, and more marketing news of the week.

The fast-food burger chain will be the first major sponsor for the Los Angeles-based group of gaming-centric content creators.

Restaurant Rewind: McDonald's get-tough policy on veteran franchisees has an historical precedent. And it didn't yield a kumbaya outcome.

The burger giant will give app users access to discounts, merchandise, “menu hacks” and even musical performances.

The Bottom Line: The burger giant is facing the latest in a string of disputes with its operators, despite the company’s strong sales and record store-level cash flow and valuations.

A group representing Black franchisees voted “no confidence” in CEO Chris Kempczinski. Other groups could take similar steps amid anger over new renewal standards. “An absolute declaration of war on owners," one operator said.

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