McDonald's, eager to open more restaurants, plans a new concept called CosMc
The burger giant plans to open the new, smaller-format concept in select markets as it looked for alternative strategies to bolster its growth.
McDonald's and its franchisees paint different pictures of the brand's rules
A group of operators argued in comments with federal regulators that the franchisor’s changes cost them important profitability and drive up their prices. To the company, the changes are necessary to evolve the brand.