Financing
McDonald’s, looking to boost traffic, considers a $5 value meal
The fast-food giant, which has shifted its focus to value, is working to convince franchisees to go along with a bundled meal featuring a McChicken or a McDouble. The plan is expected to pass.
Technology
McDonald's is making a massive investment in digital marketing
The fast-food giant is shifting spending to digital marketing and plans to invest “hundreds of millions” into digital innovation, including new ordering channels, personalization and loyalty.