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Virtual brands become serious business at O’Charley’s

Its delivery-only concepts are generating the sales equivalent of five restaurants, according to CEO Craig Barber.


How the pandemic sharpened the hearing of O’Charley’s Craig Barber

The casual-dining chain was already pursuing initiatives that would help during the crisis, but communications needed to deepen.

Kurt Schnaubelt joins the diversified restaurant company from a consulting firm.

The casual-dining veteran's new employer, CraftWorks Holdings, operates nearly 400 full-service restaurants in total, including Logan’s Roadhouse.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

The decision could require restaurants to forego the tip credit for side work and untipped activities.

A parade of concepts have embraced the staple as their big customer lure.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

Just in time for warmer weather, operators are mixing up new riffs on sangria.

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