Olive Garden

Marketing

Chains aim to boost traffic with pay-upfront passes

Au Bon Pain is the latest brand to unveil an endless pass of sorts.

Olive Garden adds value twist to Buy One/Take One promo

The workhorse of Darden Restaurants’ portfolio is sweetening its twofer deal by partnering with Redbox.

Will these unconventional items bring a sales boost to Burger King, Dunkin’ Donuts and Olive Garden?

Citing the services’ high costs, Olive Garden owner Darden and Newk’s Eatery are cautious on the industry trend.

With the all-you-can-eat passes selling for far more than their original price of $100, Olive Garden is invoking a provision that says the deal is non-transferable.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

Olive Garden’s owner says reform will lower its tax rate by 600 basis points.

A group claiming to represent Darden employees said it will meet with the disgruntled shareholder. The group also acknowledged that it’s led by a member of the Restaurant Opportunities Center, a labor group often likened to a union.

The Italian chain is greatly increasing the number of passes it will offer.

Chains are ramping up R&D to launch on-trend dishes.

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