Marketing
Chains aim to boost traffic with pay-upfront passes
Au Bon Pain is the latest brand to unveil an endless pass of sorts.
Olive Garden adds value twist to Buy One/Take One promo
The workhorse of Darden Restaurants’ portfolio is sweetening its twofer deal by partnering with Redbox.
More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.