Outback Steakhouse

Financing

Outback Steakhouse parent to invest $75M in return to steakhouse roots

Bloomin’ Brands plans to improve steak quality, service and atmosphere at the struggling casual-dining chain. It’s also closing more locations.

Financing

More closures hit Outback Steakhouse

The casual-dining chain closed eight locations across the country amid an ongoing turnaround effort. It previously closed dozens of restaurants last year.

But the casual-dining chain still has work to do on service and steak quality, and parent company Bloomin’ Brands also dimmed its annual earnings forecast.

The full-service restaurant company named a new CFO, HR chief, analytics leader and more as it looks to revitalize its business, particularly at Outback.

The casual-dining chain’s prices and service have not measured up to competitors’, executives said. It is working to change that as traffic continues to slide.

The change is part of a wholesale turnaround plan at the struggling steak chain that also includes a new marketing strategy and slower unit development.

About 17% of Bloomin's headquarters staff were affected. The company cited industry headwinds and a need to realign after refranchising its operations in Brazil.

Casual-dining operator Bloomin’ Brands is selling 67% of the business to Brazil-based Vinci Partners. It has more than 200 restaurants in the South American country.

Michael Spanos will take over at Bloomin' Brands from the retiring Dave Deno.

The casual-dining steak chain is hoping a $14.99 three-course meal will pull in choosy consumers, and it is planning more value offers this year.

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