Make room for the empty nesters
For almost 60 years now, marketers of all kinds have been following the whims and mores of the largest, most educated, most affluent—and most...
Research your customers
If you’re a growing chain, hunches, assumptions, emotions and instinct go just so far before managing by them becomes a risky business.
Traditional is meeting contemporary, as beverages are revamped for a changing palate, pocketbook and generation of consumers. Benchmark Hospitality International’s “Top 10 Beverage Trends for 2010” shows how the beverage industry is embracing change and satisfying consumers—whether it’s rediscovering retro cocktails or welcoming new wine varietals.
More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.