Subway

Why Subway’s latest $5 Footlong offer didn’t work

The promotion didn’t generate needed traffic and operator participation was weak, which doomed the strategy, says RB’s The Bottom Line.

Financing

Subway is pulling back on its $5 Footlong offer

The chain is making its “$5 Footlongs when you order two” promotion digital-only as the offer hurt operator profits.

Financing

With sales increasing and dining rooms reopening, chains push hiring

By Jonathan Maze on Jun. 19, 2020

McDonald’s, Subway, Dunkin’ and Panda Express have all said they’re adding thousands of workers as operators take advantage of high unemployment.

Financing

With Subway’s new Footlong offer set to start, some franchisees turn to the FTC

By Jonathan Maze on Jun. 15, 2020

Operators have started filing complaints with the Federal Trade Commission as their dispute with the franchisor intensifies.

Financing

John Chidsey brings his Burger King playbook to Subway

By Jonathan Maze on Jun. 04, 2020

Subway franchisees are pushing back against a Footlong sub promotion, much like Burger King operators fought a $1 Double Cheeseburger, says RB’s The Bottom Line.

Financing

Subway franchisees overwhelmingly oppose a new Footlong offer

By Jonathan Maze on Jun. 03, 2020

Three-quarters of operators in a survey said they don’t like the proposed promotion as tensions between the company and franchisees intensify.

Food

Value is a strong motivator for consumers’ menu choices

By Patricia Cobe on Jun. 02, 2020

Deals are a draw in both quick service and casual dining, finds Technomic.

Financing

Why Subway franchisees hate the $5 Footlong

By Jonathan Maze on May 29, 2020

While the offer worked when it was first proposed, a decade’s worth of food and labor costs make it difficult, if not impossible, to make a profit, says RB’s The Bottom Line.

Financing