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Taco Bell

Food

Quick-service chains are turbocharging menu innovation to drive traffic. It’s working

 By Patricia Cobe on Aug. 30, 2024

Taco Bell, Wendy’s and Blaze Pizza are pushing new products out of the pipeline at a fast and frequent clip to excite younger guests and bring more of them through the doors.

Financing

Some Taco Bell locations are opting out of breakfast

 By Jonathan Maze on Aug. 22, 2024

The Mexican fast-food chain said that a “small minority” will opt out of the morning meal in October after the company gave operators the option.

Financing

Taco Bell stands out in a tough market

By Jonathan Maze on Aug. 06, 2024

The Mexican chain’s same-store sales rose 5% last quarter, thanks to Cantina Chicken, even as customers reduce visits to other fast-food chains, including other Yum Brands concepts.

Technology

Taco Bell is expanding drive-thru AI to hundreds of restaurants

By Jonathan Maze on Jul. 31, 2024

The Mexican fast-food chain’s ultimate goal is to expand the technology around the world. The company believes it will cut wait times and improve the customer and employee experience.

Food

Taco Bell takes to the street with latest menu launch

By Patricia Cobe on Jul. 18, 2024

After a successful test in October, Cheesy Street Chalupas roll out Thursday for a limited time.

Marketing

Think we're seeing deep discounts today? Here's when the price shifts really hit the fan

By Peter Romeo on Jul. 11, 2024

Restaurant Rewind: Even all these years later, the semi-permanent bargains that Taco Bell and McDonald's embraced in the '80s and '90s still astound.

Marketing

Pack your bags for the Taco Bell retirement community

By Heather Lalley on Jul. 10, 2024

Marketing Bites: The quick-service chain is opening The Cantinas for just one weekend next month, promising a “leisure lifestyle” for all ages. Plus, French Fry Day is near.

Food

Taco Bell brings back the Nacho Fries Lover's Pass and adds a new fry flavor

By Patricia Cobe on Jul. 02, 2024

Jalapeño Ranch Nacho Fries make their debut at the Mexican restaurant chain along with a 30-day $10 subscription for rewards members.

Food

The biggest Cheez-It ever comes to Taco Bell's menu

By Patricia Cobe on May 30, 2024

A cracker 16 times larger than the original goes into a new Crunchwrap Supreme and Tostada.

Marketing

Here's why restaurant chains are selling one another's products

By Peter Romeo on May 30, 2024

Restaurant Rewind: The lines between segments aren't the only traditional boundaries that are being smudged in today's competitive environment. Contrary to the old rules, concepts are tapping the drawing power of competitors for share of stomach.

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