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Taco Bell


Taco Bell loads up Nacho Fries for an extended stay on the menu

Plus, the chain’s Enchirito returns as a throwback favorite after it won more fan votes in a head-to-head competition with the Double Decker Taco.


McDonald’s adult Happy Meals have been a massive hit

Marketing Bites: The burger chain proves that you don’t need a big name to have a big impact; Taco Bell brings back a hit marketing effort; Papa John’s gets spooky.

Restaurant parking lots could serve a useful need as electric vehicles grow in popularity and demand for chargers increases. But there are practical benefits to operators, too.

The amped-up fries run for a very limited time but fans can hunt down availability on a digital tracking system.

The Mexican fast-food chain is focusing on ease and familiarity and is enlisting the comedian to help it apologize for “going too far” with innovation in the morning.

The Enchirito and Double Decker Taco will face off through in-app voting by Rewards members, with the winner returning to the menu at a later date.

The new limited-time item, developed in partnership with Beyond Meat, will debut Oct. 13 in Dayton, Ohio.

The odd saga of one of the fast-food industry’s weirdest products is set for its conclusion with a musical starring Dolly Parton later this month.

The dessert mashup, created by Milk Bar founder Christina Tosi and her team, blends sweet and salty flavors and bits of crunchy taco shell into a bite-size cake ball.

The Mexican fast-food chain’s same-store sales rose 8% last quarter. But sister chains KFC and Pizza Hut did not fare nearly as well.

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