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Taco Bell

Financing

A Taco Bell franchisee looks outside California for growth

 By Jonathan Maze on May 21, 2026

Longtime operator Ghai Restaurants acquired 44 locations of the fast-food Mexican brand in Houston, both to double down on the brand and to diversify in areas where costs are not so difficult.

Marketing

Drops become restaurant chains' new loyalty program incentive

By Alicia Kelso on May 14, 2026

Marketing Bites: Taco Bell perfected the feature with its Taco Tuesday Drops, and several other brands have since added their own version, offering everything from merch to free food.

Marketing

Here’s what’s driving Taco Bell’s dominance

By Alicia Kelso on Apr. 29, 2026

The fast-food Mexican chain has created brand buzz, a strong value proposition and menu innovations aimed at driving more frequency.

Marketing

How Yum Brands' chains come together on value marketing

By Jonathan Maze on Apr. 27, 2026

Executives with Taco Bell, KFC and Habit Burger & Grill share ideas and strategies to win over consumers. That has come in handy as value becomes vital for consumers.

Food

Taco Bell's Butter Chicken Taco is coming to the U.S.

By Alicia Kelso on Apr. 03, 2026

Taco Bell’s Butter Chicken Taco, inspired by Indian cuisine, won 65% of votes in a global contest and will debut in the U.S. as a limited-time offer.

Marketing

At Taco Bell, chicken becomes a huge sales driver

By Jonathan Maze on Mar. 18, 2026

The fast-food Mexican chain is introducing two new chicken items in the Crispy Chicken Crunchwrap Slider and the Cantina Chicken Rolled Quesadilla.

Marketing

Here's everything Taco Bell revealed at Live Mas Live

By Jonathan Maze on Mar. 10, 2026

The fast-food Mexican chain highlighted 19 different menu items, including caffeine-laced eye patches, beverages, drinks and snacks. And it did so in a made-for-streaming event packed with celebrities.

Financing

Chipotle and Taco Bell had very different years in 2025

By Jonathan Maze on Feb. 06, 2026

The Bottom Line: The two Mexican chains have long been among the industry’s most consistent performers. But that changed last year, at least for one of them.

Food

Taco Bell taps into snacking trend with Mini Taco Salad

By Patricia Cobe on Feb. 04, 2026

Behind the Menu: The Mexican fast-food chain refreshed the format and flavor of its classic Fiesta Taco Salad to launch as part of its new Luxe Value Menu.

Financing

Despite a tough market, Taco Bell is running on all cylinders

By Jonathan Maze on Feb. 04, 2026

The fast-food Mexican chain reported 7% same-store sales growth last year. The key metric has declined just one quarter over the past decade.

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