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Taco Bell

Financing

Chipotle and Taco Bell had very different years in 2025

 By Jonathan Maze on Feb. 06, 2026

The Bottom Line: The two Mexican chains have long been among the industry’s most consistent performers. But that changed last year, at least for one of them.

Food

Taco Bell taps into snacking trend with Mini Taco Salad

 By Patricia Cobe on Feb. 04, 2026

Behind the Menu: The Mexican fast-food chain refreshed the format and flavor of its classic Fiesta Taco Salad to launch as part of its new Luxe Value Menu.

Financing

Despite a tough market, Taco Bell is running on all cylinders

By Jonathan Maze on Feb. 04, 2026

The fast-food Mexican chain reported 7% same-store sales growth last year. The key metric has declined just one quarter over the past decade.

Marketing

Taco Bell is doubling down on value

By Jonathan Maze on Jan. 13, 2026

The Mexican fast-food chain is introducing a Luxe Value Menu featuring 10 items priced at $3 or less following a successful test last year.

Food

Taco Bell brings back the Quesarito after years of fan demand

By Patricia Cobe on Dec. 17, 2025

One of the fast-food chain’s most-requested items returns to the menu nationwide for a limited time, tied into a legendary NBA draft moment.

Marketing

Taco Bell is already selling a lot more beverages

By Jonathan Maze on Oct. 28, 2025

Drink sales at the fast-food Mexican chain have skyrocketed this year, even before it has expanded its Live Más Café concept. It plans to open more of the beverage-focused, in-restaurant cafés in Texas next month.

Workforce

Taco Bell is making investments in its workforce

By Jonathan Maze on Oct. 23, 2025

The fast-food Mexican chain is increasing education benefits and leadership programs for workers employed by franchisee-owned locations, saying it improves retention for employees and general managers.

Leadership

Taco Bell makes several management changes

By Jonathan Maze on Sep. 22, 2025

Taylor Montgomery was promoted to global chief brand officer. The company also has new heads of marketing and digital as part of a strategy to speed worldwide growth.

Technology

How a big Taco Bell franchisee is (and isn't) using AI

By Joe Guszkowski on Sep. 09, 2025

Charter Foods is testing a new tool from PAR to speed up its data analysis. But the fast-food operator remains wary of AI “fluff.”

Leadership

Taco Bell owner Yum Brands is reshuffling its leadership

By Jonathan Maze on Sep. 09, 2025

Joe Park, president of Byte by Yum, is leaving the fast-food chain operator while Taco Bell CEO Sean Tresvant is getting a promotion as part of a reorganization under new chief executive Chris Turner.

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