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Taco Bell

Marketing

Taco Bell’s traffic still down double digits despite aggressive promotions

By Alicia Kelso on Sep. 21, 2026

New data from Placer.ai shows that the chain’s cyclospora recovery continues after the outbreak has been declared over.

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The summer of foodborne illness: Cyclospora and others test restaurant supply chains

 By Joanna Fantozzi on Aug. 10, 2026

One of the biggest food safety outbreaks in U.S. history is putting pressure on the foodservice industry to prepare for the future.

Financing

Taco Bell is reportedly being investigated as potential source of cyclosporiasis outbreak

By Alicia Kelso on Jul. 14, 2026

Though authorities have not yet identified a responsible source, the company pulled several ingredients from its menu in some Michigan restaurants last week.

Financing

A smaller Yum Brands must now prove its worth

By Jonathan Maze on Jun. 17, 2026

The Bottom Line: The owner of KFC, Taco Bell, and Habit Burger is selling its struggling Pizza Hut. But now the remaining brands must up their game for the deal to really work for Yum.

Financing

A Taco Bell franchisee looks outside California for growth

By Jonathan Maze on May 21, 2026

Longtime operator Ghai Restaurants acquired 44 locations of the fast-food Mexican brand in Houston, both to double down on the brand and to diversify in areas where costs are not so difficult.

Marketing

Drops become restaurant chains' new loyalty program incentive

By Alicia Kelso on May 14, 2026

Marketing Bites: Taco Bell perfected the feature with its Taco Tuesday Drops, and several other brands have since added their own version, offering everything from merch to free food.

Marketing

Here’s what’s driving Taco Bell’s dominance

By Alicia Kelso on Apr. 29, 2026

The fast-food Mexican chain has created brand buzz, a strong value proposition and menu innovations aimed at driving more frequency.

Marketing

How Yum Brands' chains come together on value marketing

By Jonathan Maze on Apr. 27, 2026

Executives with Taco Bell, KFC and Habit Burger & Grill share ideas and strategies to win over consumers. That has come in handy as value becomes vital for consumers.

Food

Taco Bell's Butter Chicken Taco is coming to the U.S.

By Alicia Kelso on Apr. 03, 2026

Taco Bell’s Butter Chicken Taco, inspired by Indian cuisine, won 65% of votes in a global contest and will debut in the U.S. as a limited-time offer.

Marketing

At Taco Bell, chicken becomes a huge sales driver

By Jonathan Maze on Mar. 18, 2026

The fast-food Mexican chain is introducing two new chicken items in the Crispy Chicken Crunchwrap Slider and the Cantina Chicken Rolled Quesadilla.

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