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Tijuana Flats

Operations

Tijuana Flats positions itself as more authentically Mexican

 By Lisa Jennings on Jan. 29, 2025

Now out of bankruptcy, the fast-casual chain is pinning turnaround on a revamped menu, which will soon include new Street Tacos.

Financing

Tijuana Flats emerges from bankruptcy

 By Lisa Jennings on Jan. 24, 2025

The fast-casual chain has been working on its menu and refreshing units with the goal of returning to growth.

Operations

Tijuana Flats hires turnaround pro James Greco as CEO

By Lisa Jennings on Jun. 10, 2024

Greco, former CEO of Bruegger's and Sbarro, steps in as the fast-casual Tex-Mex chain navigates bankruptcy under new ownership.

Leadership

Bar Louie names Brian Wright CEO

By Peter Romeo on Sep. 07, 2022

He joins the grill-and-bar chain after holding the same position at Tijuana Flats.

Operations

Tijuana Flats debuts a new, tech-enabled prototype

By Heather Lalley on Jan. 20, 2021

The 25-year-old Tex-Mex chain had “never had a real tech package,” the brand’s vice president of development said.

Marketing

Restaurants are pushing gift card sales, but consumers are slower to respond

By Patricia Cobe on Dec. 04, 2020

Operators are counting on holiday gift cards to boost revenue but sales are down.

Food

Election Day and next-gen family meals drive menu launches

By Patricia Cobe on Oct. 27, 2020

Taste Tracker: Pizza for voters at Pieology; kits and family meals make a comeback at Tijuana Flats and Cotton Patch Cafe; and Red Lobster goes for Asian flavors.

Food

Signs of spring start to emerge on menus

By Patricia Cobe on Mar. 03, 2020

Menu news of the week: 3.2.20

Leadership

A restaurateur’s summer reading guide

By Peter Romeo on Jun. 12, 2019

Downtime is at a premium during the industry’s busiest season. These reads may be worth finding the needed hours.

Top 500 Chains

Tijuana Flats

May 03, 2019

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

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