Grubhub is getting into room service.
The third-party delivery provider has a partnership with Resorts World Las Vegas to power food ordering at the massive hotel and entertainment complex that opened Thursday on the Strip.
Guests at the 3,500-room resort will be able to use the Grubhub app to order from 40 food and drinking places as well as some retail stores on the sprawling site that includes three luxury hotels, a casino, a theater and more. The one-stop ordering platform is called On The Fly at Resorts World powered by Grubhub.
It is the first time Grubhub has worked with a hotel or casino and gives the company a captive audience of thousands who can choose to pick up their food or have it brought to their rooms. Visitors can also order while lounging on the 5.5-acre pool deck and pick up their food from a QR-activated locker. All will have to download the Grubhub app or scan a Grubhub QR code to order.
The financial arrangement behind the partnership was not disclosed, nor were any details about the fee structure for guests and restaurants.
"Resorts World Las Vegas is proud to be the first resort to integrate this technology and offer our guests a convenient mobile-ordering solution for a variety of food, beverage and retail items across the property," said Scott Sibella, president of Resorts World Las Vegas, in a statement.
Grubhub said the integrated, mobile-based system would simplify the ordering process for guests.
"Our goal has always been to make ordering food as easy and convenient as possible for hungry diners, and this mobile ordering experience at Resorts World Las Vegas is our latest proof point of that," said Brian Madigan, the company's vice president of campus and corporate partners, in a statement.
Grubhub is coming off a $7.3 billion acquisition by Amsterdam-based Just Eat Takeaway.com. Once the leading U.S. delivery provider in the U.S. by market share, it has slipped to third place behind DoorDash and Uber Eats.
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