Popmenu, a company that provides online ordering and marketing software for restaurants, has raised $17 million, the company announced last week.
The Series B funding round was led by Bedrock Capital as well as existing investors Base 10 Partners and Felicis Ventures and new investors Mantis Investors and Chapter One Ventures.
Atlanta-based Popmenu helps independent restaurants build websites with a particular focus on customer engagement. The platform gives guests the ability to share feedback on menu items and allows restaurants to update the menu in real time and push updates to customers.
The large investment reflects how important restaurants’ digital channels have become during the pandemic. More customers are ordering online, and restaurants are looking for ways to capture those orders directly rather than see them go through a third-party app. Popmenu vows to help restaurants drive customers to their own channels with an interactive ordering experience.
“[Popmenu’s] unique product approach empowers independent restaurants and large chains alike to meet online demand—an increasingly critical channel for all restaurants,” said Spencer Peterson, principal with Bedrock, in a statement. “Bedrock is delighted to lead this investment.”
“It's very much become a Shopify for restaurants, giving control over engaging and transacting with guests exactly when restaurants need it the most,” said Rexhi Dollaku, principal with Base 10, in a statement. Shopify is one of the largest e-commerce platforms for online retailers.
Popmenu said it would use the funding to speed up development of new ordering and engagement tools for restaurants.
“[Restaurants have] embraced technology as key to weathering these challenging times,” said Brendan Sweeney, Popmenu CEO, in a statement. “We are fired up to give them even more help attracting guests and reducing costs and complexity on the road to recovery.”
The latest investment follows a Series A round of $4.5 million last November. It also represents one of the first investments from Mantis, the venture capital firm founded by members of the band The Chainsmokers.