Squarespace is buying Tock for $400M

The website builder will integrate Tock's reservation, takeout and other tools into its suite of services.
Image courtesy of Tock

Squarespace, a company that helps businesses build websites, is acquiring restaurant tech platform Tock for more than $400 million in cash and stock, the companies announced Wednesday.

The deal will allow Squarespace users to integrate Tock's services, which include reservations, table management and takeout software, into their websites. 

Tock was founded in 2014 by Nick Kokonas, co-owner and co-founder of the Chicago-based Alinea restaurant group, and Brian Fitzpatrick, a former engineer for Google. The company now works with more than 7,000 restaurants, wineries and other hospitality operations in 30 countries. It offers a host of cloud-based services that allow restaurants to do things like manage reservations and ticketing for events, accept pickup and delivery orders and communicate with guests. It also offers tools for leveraging customer and sales data. 

Early in the pandemic, it quickly launched a takeout platform, Tock to Go, for the many full-service restaurants that were turning to off-premise service for the first time.

The deal reflects the broader industry shift toward digital channels that was accelerated by the pandemic.

"E-commerce within the restaurant and hospitality industries is a large and growing market opportunity," said Anthony Casalena, founder and CEO  of Squarespace, in a statement. "I've long admired Tock's vision to reimagine how reservation-based businesses connect with their customers."

He said Squarespace will help bring Tock's technology to its hospitality customers and beyond.

"Combining Tock's unified platform and years of hospitality industry expertise with Squarespace's reach, resources, and design-forward products, in our view, creates an opportunity to deliver a best-in-class solution to millions of entrepreneurs and small businesses around the world," Kokonas said in a statement.

Squarespace in January announced plans to go public. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Emerging Brands

The race is on for a piece of the pickleball pie

New concepts seem to pop up daily. Here's a look at how the pickleball eatertainment landscape is taking shape.


Will Subway make Roark Capital too dominant? Not really

The Bottom Line: The addition of the sandwich giant will make Roark a bigger player than McDonald's in the U.S. But its position in the sandwich market will not be all that unusual.


Restaurants still look expensive, and consumers are reacting

The Bottom Line: Restaurants have stepped off the pricing gas. But sales are slowing and traffic is weak, and more operators are turning to price promotions.


More from our partners