Notch, a startup aiming to digitize wholesale ordering for restaurants, has raised $10 million.
The investment was led by Portage and included contributions from Golden Ventures, Math Ventures, Accomplice, Pre-Cursor Ventures, Garage Capital and Plexo Capital.
Toronto-based Notch plans to use the capital to grow its sales and marketing teams and fuel expansion across North America.
The company, which began as a marketplace serving restaurants and wholesale distributors, has narrowed its focus to helping restaurants shift supply chain ordering and payments online. Its products include a digital order management and invoicing system, and it is launching an accounts payable manager this quarter.
Notch is the latest tech provider focused on automating the largely manual process of ordering and invoicing. Many restaurants still place orders by hand and pay suppliers with cash or check.
“I would advocate for this technology to anyone in our industry who is still putting pen to paper,” said Stacey Weisberg, president of The Butcher Shoppe, in a statement. “While we still do business the old-fashioned way, we're using technology to help us do our jobs quicker and less administratively. Notch has freed up an unbelievable amount of time."
As part of the investment, Notch hired new heads of marketing, operations and sales to focus on its new products.
“As our team continues to unlock digital payments and financial solutions for the foodservice industry, which has been predominantly offline, Portage's belief that B2B commerce is coming online aligns perfectly with our own,” CEO Jordan Huck said in a statement.
Notch was founded in 2015 as Chefhero. Its U.S. markets include Chicago and Dallas.
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