Ride-hailing giant Uber is acquiring leading alcohol delivery service Drizly.
The $1.1 billion deal continues Uber’s expansion beyond transporting people and restaurant food into groceries, prescriptions and now booze.
Boston-based Drizly offers beer, wine and spirits delivery from thousands of merchants across 1,400 U.S. cities. Under the transaction, it will have access to Uber’s vast delivery and consumer network. It will be integrated into the Uber Eats app and will also continue to exist as its own stand-alone app.
“[Drizly CEO Cory Rellas] and his amazing team have built Drizly into an incredible success story, profitably growing gross bookings more than 300% year over year,” said Uber CEO Dara Khosrowshahi in a statement. “By bringing Drizly into the Uber family, we can accelerate that trajectory by exposing Drizly to the Uber audience and expanding its geographic presence into our global footprint.”
Delivery is increasingly becoming a multichannel venture. Postmates has long offered retail and grocery delivery, a key factor in Uber’s decision to acquire the company last year. And DoorDash’s new ad campaign highlights delivery of convenience items, pet food and more.