Technology

Uber Eats launches multi-restaurant ordering

Customers will be able to order from two restaurants at once without an added fee. Restaurants will be automatically enrolled in the program.
Bundle
Customers will have the option to bundle once they've added items to their cart. | Photo courtesy of Uber Eats

Uber Eats customers can now order from two nearby restaurants or other businesses in the same order.

The bundling can be done with no additional fee and is intended to meet consumer demand for affordability, Uber Eats said.

It will be available only for restaurants that are close together and can be easily picked up by the same courier. Uber Eats didn’t provide a precise radius, noting it can vary depending on the time of day and courier availability. Delivery times can also vary, it said.

Restaurants will be automatically included in bundling but will have the ability to opt out, Uber Eats said.

The feature gives customers more flexibility and selection and could prevent “veto votes” when groups are deciding what to order. It could also improve Uber Eats’ unit economics by boosting order sizes.

For restaurants, it could help drive orders they wouldn’t otherwise get. But it will also lengthen delivery times, which could hurt food quality.

Customers will see the option to bundle after they’ve added something to their cart. The app will surface restaurants and other businesses that are eligible to be added to their order.

Uber Eats said it originally built the feature for convenience stores only, but customers asked for it to include other businesses as well. 

It’s similar to DoorDash’s bundling product, DoubleDash, which was added in 2021. 

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