The chain's 100th birthday found it working to reconcile its classic heritage with modern trends. It has doubled down on social media marketing to target younger generations and introduced tablet-based staff training to slow turnover. It's exploring delivery, though "the jury's still out," CEO Kevin Bazner told RB in July.
Top 500 Year | 2020 |
---|---|
2019 U.S. Sales ($000,000) | $227 |
YOY Sales Change | 1.8% |
2019 U.S. Units | 575 |
YOY Unit Change | -6.5% |
Menu Category | Burger |
*Technomic estimate
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