Crumbs Bake Shop is a quickservice concept that specializes in gourmet cupcakes. The chain offers around 50 different varieties with weekly specials inspired by holidays, movies, desserts or other themes. Crumbs also offers special-order cakes. Mia and Jason Bauer opened the first Crumbs Bake Shop in 2003 in New York City; there are now 70 locations. In 2011, 57th Street General Acquisition Corp. (now Crumbs Bake Shop Inc.) acquired the brand and made it into a public company. Last year Crumbs began rolling out Starbucks beverages. In May, Crumbs partnered with chef David Burke to create a “David Burke & Crumbs Bake Shop” line of sandwiches and salads to be sold in select Crumbs locations in New York City.
Editor's note: Perhaps as evidence of too much growth too fast, Crumbs announced on July 7 (after The Future 50 article went to press) the abrupt closure of all of its stores. A week later, it filed bankrupty in accordance with a deal it struck with Dippin' Dots founder Marcus Lemonis to takeover the cupcake chain. The plan: Reinvent the concept with a slightly broader focus on sweets and snacks.
|Location||New York, N.Y.|
|2012 Systemwide Sales||$45,000,000*|
|% Change in Sales||12.8%|
|2012 U.S. Units||60|
|2012 Average Unit Volume||$835,000*|
|% Change in AUV||-19.3%|
|Future 50 Year||2013|