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10 sandwich sales drivers
This menu item was developed to “set the table” for Dunkin’ to offer healthier items, says Mike Brazis, director of culinary innovation for the chain.
Maggiano’s recently ramped up its brunch offerings and delivery/takeout options to attract more off-peak and off-premise customers.
Limited-time offers that tie into the seasons often turn into top sellers.
Female consumers are especially drawn to cheesy items, ordering LTOs featuring cheese more often than men, says Hallow of Technomic.
Firehouse downsized all the subs on its menu, with the mini sandwiches coming in at under 500 calories and starting at $3.99 in price.
Carl’s Jr. plays up sourcing and cooking technique in its description of the Hawaiian Charbroiled Chicken Sandwich with the phrase “features a charbroiled 100% antibiotic-free chicken breast fillet.”
Crispy, cheesy foods are craveworthy, and this sandwich from Ruby Tuesday covers all bases.
Sliders are sized right for snacking, with one or two able to satisfy midafternoon or after-dinner hunger pangs.
Shrimp is more of a novelty as a sandwich ingredient on chain menus, making this Dozen Shrimp “Q” Sandwich unique to potential purchasers: It scored high with 74% of respondents.
These emerging chains are the growth vehicles to watch—the ones poised to be major industry players in the coming years.
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