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10 sandwich sales drivers
Maggiano’s recently ramped up its brunch offerings and delivery/takeout options to attract more off-peak and off-premise customers.
This menu item was developed to “set the table” for Dunkin’ to offer healthier items, says Mike Brazis, director of culinary innovation for the chain.
Limited-time offers that tie into the seasons often turn into top sellers.
Female consumers are especially drawn to cheesy items, ordering LTOs featuring cheese more often than men, says Hallow of Technomic.
Sliders are sized right for snacking, with one or two able to satisfy midafternoon or after-dinner hunger pangs.
Shrimp is more of a novelty as a sandwich ingredient on chain menus, making this Dozen Shrimp “Q” Sandwich unique to potential purchasers: It scored high with 74% of respondents.
Items with a Vietnamese accent are impacting the menus of Asian concepts as well as more mainstream restaurants.
Turducken, a Louisiana specialty featuring a deboned chicken stuffed into a duck stuffed into a turkey, is the inspiration for this sandwich from Potbelly.
Firehouse downsized all the subs on its menu, with the mini sandwiches coming in at under 500 calories and starting at $3.99 in price.