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marketing

Silver linings in an economic storm

 By Restaurant Business Staff on Oct. 01, 2008

Yes, customer habits are changing. But some operators are changing along with them—and reaping rewards.

Catering's new reality

 By Restaurant Business Staff on Sep. 03, 2009

Whether on-premise or off, catering can be a lucrative extension of your brand. But just as with the in-restaurant dining arena, the economic downturn has changed the rules of the game.

A closer look at executive recruiting

By Restaurant Business Staff on May 01, 2010

At first glance, 2010 should be the golden age of the executive search. When restaurant chains around the country are shutting doors and laying off seasoned managers, it ought to be easy pickings to recruit top talent for your up-and-coming concept.

Support Your Claims

By Restaurant Business Staff on Jan. 21, 2011

Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 18+ years in retailing and 18+ years in direct marketing,...

How to do a TV cooking demo

By Patricia Cobe on May 16, 2011

Bottom line: A very specific need here: a restaurant needs to do a cooking demo on TV and doesn’t know best practices. If they do it right not only will...

Food

What customers are saying about the BK Minis

By Peter Romeo on Aug. 08, 2011

The introduction a few weeks ago of Burger King’s mini-sandwiches was relatively low-key, perhaps a reflection of the limited-time options not being completely new.

Consumer Trends

New data shows restaurants are skeptical of daily deals

Oct. 07, 2011

Four months after releasing research that indicated daily deals live up to their potential, Technomic has issued new data that shows restaurants aren’t convinced.

Dynamic Fuels and Mansfield Oil Aim to Bring Synthetic Renewable Diesel to the Fleet Market

By Restaurant Business Staff on Feb. 01, 2012

GAINESVILLE, GA (February 1, 2012 - PR Web)—Dynamic Fuels, LLC, operator of the first commercial advanced biofuels plant in the United States, has entered...

The 2nd busiest day

By Bill Main on May 01, 1999

For many of you it will be your busiest day of the year...It's Mother's Day! And what a great day to get the word out about Father's Day...

Operations

Buying oil for your fryers

By Restaurant Business Staff on Apr. 01, 2012

Stability” and “oxidation” aren’t just terms you might have last heard in your high school chemistry class—they’re important concepts to know when buying oil for your fryer.

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