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Financing

Burger King's sales rebounded last quarter

The struggling burger chain’s same-store sales increased 8.7% in the U.S. as its marketing efforts take hold.

Financing

Burger King is making some big changes in its franchising strategy

Facing more store closures, the fast-food chain will only allow its better operators to expand and wants more smaller franchisees. “In an ideal world, I’d like it if they could drive to all their restaurants.”

The fast-food sandwich giant slowed its rate of closures in 2022 but still shuttered 571 U.S. restaurants. It has the lowest number of restaurants since 2005.

Ken Kuick, the CFO, and Rob Rosen, EVP of capital markets, will become co-CEOs of the franchise brand operator on Friday.

The pizza chain will train its franchisees this summer in a bid to improve delivery times and service. It is also planning changes to its loyalty program and a redesign of its e-commerce platform.

More than two-thirds of the chain’s diners who tried the vegetarian sandwich said they would buy it again.

A Deeper Dive: The chief executive of the made-to-order doughnut chain joins the podcast to discuss the company's new prototype and growth strategy.

The Bottom Line: The fast-food burger giant appears to be hitting on all cylinders. But it warned about the operating environment and remains convinced that a recession is in the offing.

The fast-food burger chain’s simple name change led to double-digit sales increases of the McCrispy Sandwich in the first quarter, proving again that branding matters.

The Chicago-based burger giant is spending the funds on severance payments to laid-off workers and leases for closed field offices. Its sales also surged in the first quarter.

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