technology

Consumer Trends

Big names vie for a seat at the table

In the past 13 months, four big fish—Priceline, TripAdvisor, Yelp and Google—have gobbled up companies in the online-reservations business to the tune of more than $2.8 billion.

Starbucks begins preordering rollout

Customers will be able to use their phones to place a customized order, learn how long of a wait there is, and then grab it from a pickup station.

Foodservice manufacturers introduced an array of new equipment at last week’s NAFEM Show in Anaheim, much of it boasting digital controls and “smart” operating systems.

Mobile smartphone apps are quickly becoming the go-to platform for ordering takeout. According to a new eMarketer report, “Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster,” more consumers are making their dining decisions en route via the smartphone.

For restaurateurs concerned about high commission fees paid to popular online ordering services, lesser-known apps may help alleviate that strain.

Eager to make last quarter the low point in the chain's turnaround, management is exploring a number of new ways to win back customers.

These new innovations have the potential to shake up everything from the workforce to food away from home.

Restaurateurs warned that raising minimum wages by an unreasonable margin would bring cuts, streamlining and automation.

Restaurants are focusing on digital platforms that make it convenient to order and pay for takeout with a tablet, smartphone or voice-controlled personal assistant and skip the line at pickup.

If we had our say, these are the trends that would stay and go next year.

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