Chipotle to launch burger spinoff this fall

cheeseburger fries plate

Confirming reports that the burrito giant would take on burgers next, Chipotle said it will open its first Tasty Made burger restaurant in Ohio this fall.

The Tasty Made spinoff will have a limited menu centered on burgers, milkshakes and fries, and will continue Chipotle’s longtime positioning of offering higher-quality ingredients that have been sourced responsibly, according to a release from the chain.

“Chipotle has been focused on a long-term vision to change the way people think about and eat fast food,” co-CEO Steve Ells said in a statement. “At the heart of that is our commitment to great quality ingredients and classic cooking techniques—traits that are absolutely necessary to make the best tasting food, and that can be applied to number of kinds of cuisine.”

Speculation that Chipotle would soon make the leap into burgers began in the spring, when media reports swirled around the chain’s trademark application for the term Better Burger, which was later abandoned.

Tasty Made will join two other Chipotle offshoots: Pizzeria Locale and ShopHouse Southeast Asian Kitchen.

The usually high-flying chain has tried a variety of means to recover from sales setbacks following its food safety crises of last year, after which its comps plummeted by close to 30%

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Workforce

Restaurants have a hot opportunity to improve their reputation as employers

Reality Check: New mandates for protecting workers from dangerous on-the-job heat are about to be dropped on restaurants and other employers. The industry could greatly help its labor plight by acting first.

Financing

Some McDonald's customers are doubling up on the discounts

The Bottom Line: In some markets, customers can get the fast-food chain's $5 value meal for $4. The situation illustrates a key rule in the restaurant business: Customers are savvy and will find loopholes.

Financing

Ignore the Red Lobster problem. Sale-leasebacks are not all that bad

The decade-old sale-leaseback at the seafood chain has raised questions about the practice. But experts say it remains a legitimate financing option for operators when done correctly.

Trending

More from our partners