Consumer Trends

Where do we get most of our calories?

Researchers for Nutritional Journal recently conducted a study examining caloric intake by food purchase location—store, quickservice restaurant, full-service restaurant, school, etc.—and food source. The first-of-its-kind study brought forward data that suggests that restaurants, schools and stores each have a role to play in curbing the current obesity epidemic, allowing for more effective targeting of policy interventions aimed at calorie reduction. However, the study also found that contrary to popular belief, restaurant-sourced pizza, burgers, chicken and French fries accounted for less calories than store-bought breads, grain-based desserts, pasta and soft drinks. A snapshot of findings:

  • Restaurants (QSR, FSR) contributed 16.9 to 26.3% of calories, depending on age group while stores (grocery stores, supermarkets, convenience stores, specialty food stores) supplied 63-76% of energy depending on age group
  • Adults aged 20-50 years of age obtained the highest proportion of calories from restaurants (26.3%), followed by adolescents (12-19 years), who get 24.5%
  • Calories from restaurants declined after age 50, however calories from QSRs tend to be replaced by those from FSRs
  • QSR pizza accounted for 3.9% of total energy among adolescents (12-19 years) whereas QSR French fries accounted for 1.7%
  • QSR sugar-sweetened beverages provided 1.0 to 1.4% of dietary energy depending on age, while store-sourced beverages provided four times that amount

Further investigation is being conducted to better understand the relationship between food source, purchase location and added sugar, sodium and saturated fat—all of which may be influencing obesity levels.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Brands need to think creatively as the industry heads into a value war

The Bottom Line: Giving customers meal options they can afford will be key to generating traffic this year. But make sure those offers can generate a profit.

Financing

The Red Lobster bankruptcy is a seminal moment for the restaurant business

The Bottom Line: The seafood chain’s bankruptcy declaration was not surprising after months of closures and Endless Shrimp recriminations. But that doesn’t make it any less notable.

Workforce

The White House has ideas about how all that AI on the Show floor should be used

Reality Check: President Biden issued a set of guidelines Thursday for protecting workers from the digital onslaught.

Trending

More from our partners