Because different people define “healthy” different ways, this ranking of the top brands does as well. Technomic’s Consumer Brand Metrics study asks customers to rate the chains they frequent on a multitude of attributes, including “healthy options are available” and “serves natural, organic, sustainable or responsibly sourced menu items and ingredients.” Here are the top QSRs and fast-casual brands, along with the percentage of consumers who gave each chain a top-box rating.
Healthy options are available
| Quick service | Fast casual |
|---|---|
| 71% Jamba Juice | 68% Zoes Kitchen |
| 66% Tropical Smoothie | 66% Jason's Deli |
| 56% Subway | 62% Newk's Eatery |
| 56% Chick-fil-A | 61% Which Wich |
| 52% Pinkberry | 51% Blaze Pizza |
Serves natural, organic, sustainable or responsibly sourced menu items and ingredients
| Quick service | Fast casual |
|---|---|
| 61% Jamba Juice | 63% Zoes Kitchen |
| 57% Tropical Smoothie | 56% Jason's Deli |
| 53% Ben & Jerry's | 55% Which Wich |
| 52% Pinkberry | 55% Newks Eatery |
| 51% Chick-fil-A | 54% Chipotle |