Consumer Trends

Which chains are best at ‘healthy’

jamba juice watermelon detox

Because different people define “healthy” different ways, this ranking of the top brands does as well. Technomic’s Consumer Brand Metrics study asks customers to rate the chains they frequent on a multitude of attributes, including “healthy options are available” and “serves natural, organic, sustainable or responsibly sourced menu items and ingredients.” Here are the top QSRs and fast-casual brands, along with the percentage of consumers who gave each chain a top-box rating.

Healthy options are available

Serves natural, organic, sustainable or responsibly sourced menu items and ingredients

Quick serviceFast casual
61% Jamba Juice63% Zoes Kitchen
57% Tropical Smoothie56% Jason's Deli
53% Ben & Jerry's55% Which Wich
52% Pinkberry55% Newks Eatery
51% Chick-fil-A54% Chipotle


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