Domino’s launches zero-click ordering

dominos pizza

Domino’s has added yet another way to order its pizza with barely the press of a button: zero-click ordering, which allows customers to place an order simply by opening an app.

The chain’s new Zero Click app, which debuts Wednesday, places a customer’s Easy Order as soon as it is launched—no swiping, tapping or clicking required, Domino’s said.

Customers will have 10 seconds to cancel an order if it was made in error.  

“We think about how to make digital ordering better all day and all night,” Dennis Maloney, chief digital officer at Domino's, said in a statement. “Zero-click ordering is a dream come true for us.”

The chain has added a slew of platforms to its AnyWare digital ordering suite in the last year, including ordering via text, tweet, emoji, Amazon Echo and Apple Watch

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