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How the plant-based trend is helping Veggie Grill

Steve Heeley, CEO of the veggie-friendly fast-casual chain, joins this week’s episode of "A Deeper Dive" to talk about the plant-based trend. By Jonathan Maze on Oct. 16, 2019

So much talk about plant-based foods is music to the ears of Veggie Grill.

This week’s Restaurant Business podcast “A Deeper Dive” features Steve Heeley, CEO of the 35-unit fast-casual chain.

Heeley discusses the plant-based trend, why it appears to have gained steam more recently and his own chain’s experiences with it. He also talks about the chain’s franchising plans, its plans for growth and its use of technology.

Please have a listen.

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food  News  A Deeper Dive 
Restaurant Business Editor-in-Chief Jonathan Maze is a longtime industry journalist who writes about restaurant finance, mergers and acquisitions and the economy, with a particular focus on quick-service restaurants.
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