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Chipotle tests another new protein: Garlic Guajillo Steak

The burrito chain’s new protein offering—its third in the past eight months—will be sold for a limited time at restaurants in Denver, Indianapolis and Orange County, Calif.
Chipotle Garlic Guajillo Steak launch
Photo courtesy of Chipotle Mexican Grill

Chipotle Mexican Grill is testing another new protein—this time, Garlic Guajillo Steak—in a few markets, the burrito chain announced Monday. It’s the third new protein offering at the chain in the last eight months.

The limited-time test starts Tuesday at participating locations in Denver, Indianapolis and Orange County, Calif.

The new steak is seasoned with garlic and guajillo peppers, a dried chili known for its sweet flavor and mild spice. The steak is grilled and finished with lime and cilantro.

"Garlic Guajillo Steak is full of flavor with a perfect little kick that complements our 53 real ingredients," Chipotle CMO Chris Brandt said in a statement. "Menu innovation is an ongoing priority at Chipotle, and we are always looking for new flavors to give our fans new ways to Chipotle."

Last fall, the Newport Beach, Calif.-based fast casual added smoked brisket to its menu as a limited-time item, following a test in select restaurants. And in March, Chipotle added Pollo Asado to the menu systemwide, its first new riff on chicken in its history. Chipotle’s traditional Adobo Chicken is its top-selling protein.

The 3,000-unit chain has demonstrated a solid sales boost from these menu innovations, both in terms of driving traffic and raising average check. Chipotle has previously said it intends to roll out two to three menu innovations each year.

“I’m pleased to report that Q2 is also off to a strong start, fueled by Pollo Asado, our most popular new protein to date,” CEO Brian Niccol told analysts last week. “The reaction has been outstanding.”

The launch of the new item test coincides with Cinco de Mayo. Chipotle is offering free delivery with the promo code DELIVER through Friday for orders placed via its app or website.

 

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