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KFC tests Kentucky Fried Chicken Wraps in Atlanta

After a swell of fan support on Twitter, wraps return to the menu in three new flavors for a limited time.
KFC is testing Kentucky Fried Chicken Wraps in three flavor variations in Atlanta. /Photo courtesy of KFC

Kentucky Fried Chicken Wraps launched on KFC’s menu Monday, available in select Atlanta locations for a limited time.

Fans on social media lamented the demise of KFC Twister Wraps, to the tune of 42,500 mentions on Twitter over the last two years. The chicken chain listened, updated the wraps with a few new spins and is bringing them back in three flavors.

In test are the Classic Chicken Wrap, a warm tortilla rolled around a hand-breaded Extra Crispy Tender, crunchy pickles and mayo; the Mac & Cheese Chicken Wrap, which adds a topping of cheddar mac and cheese and a three-cheese blend sprinkle over the Extra Crispy Tender; and the Spicy Slaw Chicken Wrap, composed of an Extra Crispy Tender covered with KFC coleslaw, spicy sauce and pickles.

“With our new wraps, our fans in Atlanta are bound to experience a burst of finger lickin’ good flavor with every bite, whether it be from the crunch of our Extra Crispy Tenders, the bold heat from our spicy sauce or the richness of our cheesy mac & cheese,” Chris Scott, head chef for KFC U.S., said in a statement.

With food-to-go on the rise since the pandemic, KFC has been innovating away from its family-size buckets of bone-in chicken and toward more portable, handheld items. In July, the QSR debuted chicken nuggets, the first to be coated with Colonel Sanders’ original 11 spices-and-herbs breading recipe.

In a follow-up interview, Laura Ellis, KFC’s senior manager of marketing, told Restaurant Business: “We looked at the overall trends of how people are eating fried chicken, and bone-in pieces weren’t as large a part of the segment. We didn’t have a boneless product.”

The new wraps, which have been on fans’ comeback wish list since 2014, according to the chain, offer another boneless finger food for on-the-go meals or snacks.

KFC’s Kentucky Fried Chicken Wraps are available at participating KFC locations only in Atlanta and surrounding areas in Georgia, including Decatur, Duluth and Suwanee. They’re selling for $3 each or in a two-wrap combo deal.

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