Starbucks has turned the dial on its hoopla machine all the way to 11 for the introduction of its new olive oil-infused beverages, a line the coffee giant is touting as The Next Big Thing.
If the situation feels like a rerun, you may be recalling the blare of trumpets that similarly heralded such past up-enders as Evolution Fresh juices, La Boulange baked goods, or even Starbucks-brand music stores.
To be fair, there’s no reason to doubt the new drinks will prove more of a Pumpkin Spice Latte than a Dolce Misto or the Unicorn Latte. And the home of the green apron is far from the only restaurant chain to hype a new menu item or product line as a disruptor, only to generate more fizzle than sizzle. Remember, Taco Bell once tried a diet line.
Join me on this week’s edition of our Restaurant Rewind podcast for a look back at some of the products that failed to live up to their hyped potential. You’ll find this and every episode of the retro-focused program wherever you usually get your podcasts.
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