Food

Sonic goes systemwide with blended burgers

Sonic Drive-In is rolling out its blended burger line systemwide, enabling the quick-service chain to offer a 350-calorie cheeseburger with a health and sustainability halo for $1.99.

The Signature Slinger burgers are a blend of beef and diced mushrooms. Sonic says the combination provides a juiciness and amped-up beef flavor. The product “makes you feel like you’re getting away with something,” said Scott Uehlein, VP of product innovation and development for the 3,500-unit drive-in chain.

Sonic claims to be the first national quick-service chain to offer a blended burger systemwide. The rollout is scheduled for completion by March 5.

The chain will promote the new sandwich by suggesting customers enjoy two Signature Slingers at a time. The sandwich consists of a blended patty topped with melted American cheese, lettuce, tomato, diced onion, a crinkle-cut pickle chip and mayonnaise, all served on a brioche-style bun.

The products have been in test since about last June

A second version adds bacon to the burger.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Workforce

Restaurants have a hot opportunity to improve their reputation as employers

Reality Check: New mandates for protecting workers from dangerous on-the-job heat are about to be dropped on restaurants and other employers. The industry could greatly help its labor plight by acting first.

Financing

Some McDonald's customers are doubling up on the discounts

The Bottom Line: In some markets, customers can get the fast-food chain's $5 value meal for $4. The situation illustrates a key rule in the restaurant business: Customers are savvy and will find loopholes.

Financing

Ignore the Red Lobster problem. Sale-leasebacks are not all that bad

The decade-old sale-leaseback at the seafood chain has raised questions about the practice. But experts say it remains a legitimate financing option for operators when done correctly.

Trending

More from our partners