Peter Ortiz joints Huddle House's parent as chief development officer

The franchise veteran previously helped to expand Qdoba, Moe's and Potbelly.
Photo courtesy of Ascent

The parent company of the Huddle House and Perkins family dining chains has hired Peter Ortiz as chief development officer for both brands.

Ortiz brings extensive experience in franchising to his new position at Ascent Hospitality Management, most recently at Qdoba, the limited-service Tex-Mex brand. His earlier employers included Moe’s Southwest Grill, Potbelly and Schlotzsky’s.

Ortiz’s current priority will be to line up multi-unit franchise deals across the U.S., according to Ascent.

“Peter’s strong work ethic, determination and reputation for successfully growing notable franchise concepts make him just the right fit for Huddle House and Perkins,” Michael Abt, Ascent’s CEO, said in a statement.  

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