Leadership

Peter Ortiz joints Huddle House's parent as chief development officer

The franchise veteran previously helped to expand Qdoba, Moe's and Potbelly.
Photo courtesy of Ascent

The parent company of the Huddle House and Perkins family dining chains has hired Peter Ortiz as chief development officer for both brands.

Ortiz brings extensive experience in franchising to his new position at Ascent Hospitality Management, most recently at Qdoba, the limited-service Tex-Mex brand. His earlier employers included Moe’s Southwest Grill, Potbelly and Schlotzsky’s.

Ortiz’s current priority will be to line up multi-unit franchise deals across the U.S., according to Ascent.

“Peter’s strong work ethic, determination and reputation for successfully growing notable franchise concepts make him just the right fit for Huddle House and Perkins,” Michael Abt, Ascent’s CEO, said in a statement.  

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

With CosMc's, McDonald's shows its risk-taking side

The Bottom Line: The first unit of McDonald’s opened to long lines in its first two days. The concept proves that the company can get attention. And it’s willing to take some chances.

Financing

Big restaurant chains get aggressive on unit growth

The Bottom Line: Yum Brands, McDonald’s and Domino’s are all making a big push to accelerate growth. Most of it will come outside the U.S. But they have domestic plans, too.

Financing

Chris Kempczinski changes his tune on restaurant automation

The Bottom Line: While noting that humans will continue to drive restaurants, the McDonald’s CEO notes that the calculus on automation gets closer as labor costs soar.

Trending

More from our partners