facebook pixal

Peter Ortiz joints Huddle House's parent as chief development officer

The franchise veteran previously helped to expand Qdoba, Moe's and Potbelly.
Photo courtesy of Ascent

The parent company of the Huddle House and Perkins family dining chains has hired Peter Ortiz as chief development officer for both brands.

Ortiz brings extensive experience in franchising to his new position at Ascent Hospitality Management, most recently at Qdoba, the limited-service Tex-Mex brand. His earlier employers included Moe’s Southwest Grill, Potbelly and Schlotzsky’s.

Ortiz’s current priority will be to line up multi-unit franchise deals across the U.S., according to Ascent.

“Peter’s strong work ethic, determination and reputation for successfully growing notable franchise concepts make him just the right fit for Huddle House and Perkins,” Michael Abt, Ascent’s CEO, said in a statement.  

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Domino's CEO bets on himself

The Bottom Line: CEO Russell Weiner bought more than $1 million in stock earlier this month. But reversing the stock price’s recent slump will take a lot more.


A tweet comes between Grubhub and McDonald's franchisees

The Bottom Line: The fast-food burger chain’s former top U.S. corporate relations officer said, “cry me a river” in a now-deleted tweet about McDonald’s franchisees. It didn’t go over well, either with them or his new employer, Grubhub.


Burger King borrows preps from fine dining to innovate the menu

The burger chain’s new culinary focus reflects head chef Chad Brauze’s experience and passion gained in Michelin-starred restaurants.


More from our partners