Angling its way into the QSR value wars, Long John Silver’s is introducing a new value meal that gives customers five menu items for $5.
The $5 Reel Deal Box includes a choice of three entrees, fries, hushpuppies, a chocolate chip cookie and a drink.
“Customers shouldn’t have to sacrifice their budgets for high-quality meals,” Marilyn Nicholson, vice president of marketing, media and promotions at Long John Silver’s, said in a statement. “We pride ourselves in serving wild-caught Alaskan Whitefish, offering it in a complete meal for $5 is an unbeatable value.”
Several QSRs—including Wendy’s, McDonald’s, Carl’s Jr. and Burger King—have recently shifted away from their dollar menus, favoring new, higher-ticket value meals.
The $5 Reel Deal Box is available through May 23.
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