Marketing

10 most alluring LTOs on menus in July

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The Bottom Line: Overall restaurant industry sales improved in March, according to federal data. And some trackers of major chain traffic show improvement. Others reflect a continued difficult market.

The fast-food giant will debut McCrispy Strips on May 5, its first new permanent menu item in four years and another push into the chicken business. It also plans a new Creamy Chili Dip.

The fast-food chain teamed up with Anthony Anderson and Cedric The Entertainer, the comedian-grillmasters behind the AC Barbeque brand, to launch two new limited-time items.

Behind the Menu: Corporate chef Chris Curtiss reworked Italian favorites with refined techniques and created new dishes and drinks for the casual-dining chain, all with an eye on affordability and seasonal ingredients.