Marketing

Instagram makes posting food photos easier

Those photos you and your guests post to Instagram are about to get better-looking. Instagram introduced new creative tools last week that give users “the ability to adjust brightness, contrast, saturation, warmth and more.”

According to Instagram, “When you go to select a filter, you’ll now see a new wrench icon. Tap it and you’ll find a tray of photo editing tools ready for you to explore. You can also now adjust how much of a filter you apply to a photo by double tapping the filter icon.”

We did our own test of Instagram’s new tools below and results were clearly noticeable. For someone who is not a photographer, all of the new tools will take some practice, but Instagram includes a small icon next to each one that makes it easier to understand. The filters helped to enhance the colors of the tomatoes, corn, lettuce and cheese, and we were able to fade out the dark wood table to make the food pop.

Some 200 million active monthly users post 60 million photos to Instagram per day. Many of those photos are of food. While many operators have embraced the free buzz from consumers sharing photos of the food they eat at restaurants, some are concerned about a lack of quality control and disruption in the dining room as foodies pause to set up and snap their dishes. A few restaurants have even banned cellphones and/or picture-taking at the table.

For restaurants, taking your own photos and posting them to social media sites, such as Instagram, can be one more way to connect with consumers—especially millennials, says Datassential’s Maeve Webster.

Here are a handful of restaurant profiles that stand out on Instagram because of the quality, variety and authenticity of the photos they share. Judging by the number of followers each has, their techniques may be worth considering:

Check out Restaurant Business’s Instagram account to see what the editors are eating and where.
 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Beverage chains are taking off as consumers shift their drink preferences

The Bottom Line: Some of the fastest-growing chains in the U.S. push drinks, even as sales at traditional concepts lag in growing delivery and takeout business. How can traditional restaurants get in on the action?

Financing

Brands need to think creatively as the industry heads into a value war

The Bottom Line: Giving customers meal options they can afford will be key to generating traffic this year. But make sure those offers can generate a profit.

Financing

The Red Lobster bankruptcy is a seminal moment for the restaurant business

The Bottom Line: The seafood chain’s bankruptcy declaration was not surprising after months of closures and Endless Shrimp recriminations. But that doesn’t make it any less notable.

Trending

More from our partners