Marketing

‘Seasoned beefings’: Taco Bell plans taco day celebrations

The QSR chain is highlighting its international growth with events worldwide on National Taco Day, Oct. 4.
Photograph courtesy of Taco Bell

Taco Bell isn’t just satisfied with one day, or even one country, to celebrate National Taco Day.

It is declaring this National Taco Day “season.” And the chain is planning events around the world to celebrate the day, Oct. 4.

The Irvine, Calif.-based Mexican fast-food chain on Thursday kicked off its taco day marketing efforts, wishing fans “seasoned beefings” and planning events aimed at highlighting the chain’s move into new countries.

“Holidays certainly differ across the globe, but we know that a celebration of taco love is nearly universal,” Marisa Thalberg, global chief brand officer at Taco Bell, said in a statement. “National Taco Day has become a beloved tradition in the United States, and it is our honor to help translate that tradition to our friends around the world.”

On Oct. 4, the company will offer its $5 National Taco Day Gift Set, featuring a selection of tacos in a special box and special wrapping. And it will offer free, exclusive merchandise with any taco purchase in Australia. In Sri Lanka, the company will offer free tacos with any order.

Taco Bell, which has more than 7,000 restaurants, mostly in the U.S., has been aggressively pushing global development in recent years. Since last year, the company has debuted in several markets, including Australia, China, Netherlands, Finland, Peru, Romania and Sri Lanka.

In the U.S., Taco Bell will tell the story of “Glen and the Magic Taco,” which tells the tale of National Taco Day’s origin, according to Taco Bell.

The “beloved holiday special,” inspired by Taco Bell founder Glen Bell and starring a giant talking taco named El Cruncho, will air leading up to National Taco Day. And the company is selling National Taco Day T-shirts on its online Taco Shop.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Technology

As restaurant tech consolidates, an ode to the point solution

Tech Check: All-in-one may be all the rage, but there’s value in being a one-trick pony.

Financing

Steak and Ale comes back from the dead, 16 years later

The Bottom Line: Paul Mangiamele has vowed to bring the venerable casual-dining chain back for more than a decade. He finally fulfilled that promise. Here’s a look inside.

Consumer Trends

Fast food has lost its reputation as a cheap meal

Years of price hikes are driving consumers to grocery stores and even full-service restaurants, which are now viewed by some as a better deal.

Trending

More from our partners