Marketing

Social media watch: Pizza, personified

If pizza were self aware, what would it think? More specifically, what would it tweet?

That’s precisely what Domino’s seeks to answer with its #ifpizzacouldtweet campaign, which looks inside the “mind” of the chain’s signature product.

Adding some quirk factor, the hashtag can be appropriated to a variety of holidays:

 

 

 

Or more casual occasions:

 

 

 

It also provides opportunities for engagement, giving followers the chance to add their own imagined pizza thoughts to the mix.

Social media scorecard:

Novelty: 5

Tweeting from the perspective of a menu item isn’t altogether unique, but here it’s done in a way that extends the fun beyond a single post, encouraging participation and likely gaining more traction than it would otherwise.

Imitate-ability: 8

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Emerging Brands

5 pre-emerging restaurant brands ready for takeoff

These small concepts are still proving out their ideas, but each shows promise as a potential candidate for the next generation of emerging chains.

Technology

This little-known iPhone feature could change restaurant ordering

Tech Check: Almost every customer has a POS in their pocket. Can mini mobile apps get them to actually use it?

Financing

Red Lobster gives private equity another black eye

The Bottom Line: The role a giant sale-leaseback had in the bankruptcy filing of the seafood chain has drawn more criticism of the investment firms' financial engineering. The criticism is well-earned.

Trending

More from our partners