If pizza were self aware, what would it think? More specifically, what would it tweet?
That’s precisely what Domino’s seeks to answer with its #ifpizzacouldtweet campaign, which looks inside the “mind” of the chain’s signature product.
Adding some quirk factor, the hashtag can be appropriated to a variety of holidays:
I’ll accept a sweater as a gift, but only if there’s pepperoni on it. #ifpizzacouldtweetpic.twitter.com/BLoquqvrDS
— Domino's Pizza (@dominos) December 7, 2015
They act like they want turkey, but they always end up coming back to me. #ifpizzacouldtweetpic.twitter.com/uI1PWaLKws
— Domino's Pizza (@dominos) November 26, 2015
Or more casual occasions:
Take me in your hand, and I will follow you anywhere. #ifpizzacouldtweet#followmepic.twitter.com/11YfJ947DR
— Domino's Pizza (@dominos) November 24, 2015
“It makes me sad when people don’t eat the crust. I know I shouldn’t, but I take it personally.” #ifpizzacouldtweet
— Domino's Pizza (@dominos) October 7, 2015
“It’s so hot in here.” #ifpizzacouldtweetpic.twitter.com/Te6xycKHCJ
— Domino's Pizza (@dominos) October 21, 2015
It also provides opportunities for engagement, giving followers the chance to add their own imagined pizza thoughts to the mix.
Social media scorecard:
Novelty: 5
Tweeting from the perspective of a menu item isn’t altogether unique, but here it’s done in a way that extends the fun beyond a single post, encouraging participation and likely gaining more traction than it would otherwise.
Imitate-ability: 8
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