facebook pixal

Uber Eats launches sponsored listings

Restaurants can pay to appear higher in the app, making them more likely to attract scrolling customers.
Photo courtesy of UberEats

Restaurants can now pay to make themselves more visible within the Uber Eats app. 

The third-party delivery company announced Monday it has added sponsored listings to its marketing features. When a restaurant runs a sponsored listing, it will appear at the top of the app’s home feed, making it more likely to attract scrolling customers. To entice restaurants to try the new feature, the company is offering $25 million in free credits.

The advertising function has shown promising return on investment in early tests, Uber Eats said: Sponsored listings have resulted in thousands of additional impressions for restaurants, and for every $1 spent, restaurants are seeing $5 in revenue. 

Payment is based on clicks: Restaurants pay a fee each time a customer clicks into their page via the sponsored listing. They can set a weekly budget as well as choose how much they want to pay for each click, and can also choose to target the listing by location, ordering behavior and dietary preference.

The listings will start appearing in the app this month.

Uber Eats and other third-party delivery companies have been busy rolling out new features for restaurants during the pandemic as dine-in traffic has slowed and restaurants have become more dependent on off-premise channels. While Uber Eats has seen revenues and users surge in the past few months, it has yet to turn a profit.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Emerging Brands

How South Korea's bb.q Chicken became one of the fastest-growing chains in the U.S.

After some brand tinkering and a little help from Netflix, the chain has Americans hooked on its “best of the best quality” Korean fried chicken.


Yum Brands CEO David Gibbs doesn't get his company's stock price decline

The Bottom Line: The owner of Taco Bell, KFC, Pizza Hut and Habit has declined as much as 10% since reporting what Gibbs called a “blowout” first quarter. And the company argues that it could easily weather a downturn.


In a tough year for restaurants, CEO pay took a big hit

The highest-paid executive last year wasn't even a CEO, and three of the 10 best-paid chief executives no longer work for their companies.


More from our partners