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Marketing

You can now buy a Chicken McNugget pillow from Travis Scott

The item is one of many McDonald’s-themed products available on Scott’s website as part of the artist’s partnership with the chain.
Travis Scott McDonald's
Photo courtesy of McDonald's

You can finally cuddle with a giant Chicken McNugget, thanks to Cactus Jack.

The rap artist Travis Scott, whose nickname is Cactus Jack, is now selling numerous McDonald’s-themed items on his website, as part of Scott’s endorsement deal with the Chicago-based burger giant that began in earnest this week.

The items range from the more benign, such as a $48 t-shirt with a McDonald’s logo that replaces “McDonald’s” with “Cactus Jack,” to a $250 “Cactus Arches Rug.” There are socks, lunch trays, a lunch box, blankets, a basketball and a life-size cutout of Scott himself, plus the aforementioned body pillow at $90.

The merchandise follows the introduction of the Travis Scott meal on Tuesday. Scott was the first celebrity to be featured on the chain’s menu since Michael Jordan in 1992. The $6 meal features a Quarter Pounder with Cheese topped with bacon and lettuce, a medium fry with BBQ sauce and a Sprite.

Travis Scott McDonald's

Early signs have been good for McDonald’s, which is targeting younger consumers with its Scott deal.

McDonald’s said that the McDonald’s-Scott partnership was the top trending topic on Twitter all day on Tuesday. Scott also surprised McDonald’s employees at the oldest operating location in Downey, Calif., where he took his order in person.

McDonald’s has said its partnership with Scott is a multi-level deal that includes both the meal and fashion. It also includes potential support for charitable organizations. The marketing push will last through Oct. 4.

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