Denny’s partners with Amazon Restaurants to expand its delivery reach

The family-dining chain’s newest third-party provider will fuel the growth of Denny’s on Demand.

Denny’s is partnering with Amazon Restaurants to expand its Denny’s on Demand delivery platform, the company announced this week. The family-dining chain already partners with several other third-party delivery providers, including Grubhub and Postmates, but the addition of Amazon increases its customer reach by bringing in Prime members.

As our guests continue to seek convenient ways to enjoy their Denny’s favorites, delivery has become increasingly important and the addition of Amazon Restaurants brings another delivery option to our platform,” John Dillon, CMO of Denny’s, said in a release. “We look forward to growing our delivery network with Amazon Restaurants as they continue to expand their reach.”

Denny’s uses an online ordering aggregate to connect to Amazon Restaurants. It enables Prime members to input their nearest Denny’s location and have their order sent to that restaurant. The kitchen then prepares the order, and it’s picked up by Amazon Flex partners who deliver to the customers.

Denny’s on Demand, a 24/7 online and mobile ordering platform for pickup and delivery,  launched in May 2017. The platform allows customers to place orders via Twitter direct messages and a branded chatbot, in addition to the Denny’s app and website.

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