Martha Stewart is getting into the restaurant business.
The multimedia lifestyle guru, known for her perfect tablescapes and just-so recipes, is slated to open her first restaurant this spring.
The Bedford by Martha Stewart, named after her country farmhouse in Bedford, NY, will debut at Paris Las Vegas in the coming months, according to an announcement Wednesday from Caesars Entertainment, which owns the resort-casino.
That’s the same estate in which Stewart spent several months in home confinement following her conviction in a much-publicized felony case in the early 2000s.
Stewart is not entirely new to the restaurant industry. She lent her name to a chain of small coffeeshops, the first of which opened in 2015. The partnership with Macy's never got off the ground and the few open locations have since shuttered.
Details are a bit slim on the new endeavor, except to note that it will be a “fully immersive restaurant concept” designed to bring her country farmhouse to life, according to a statement.
Dinner, brunch and holiday menus will focus on seasonal ingredients from some of Stewart’s favorite farms and purveyors, such as Frog Hollow Farm, Urbani Creamery and Las Vegas Farmers Market.
Stewart, in a statement, said Caesars Entertainment was proving to be a stellar partner to “very accurately portray the important aesthetic and taste of the Martha Stewart Brand.”
“Our menu will be delicious, depicting the very same kinds of foods I serve my friends and family,” she continued. “The architecture and decoration of the spaces cleverly exemplify the beauty and atmosphere you might find at my beautiful farm in Bedford, New York. Dining at The Bedford will be immersive, fun, unexpected and utterly delectable.”
The 194-seat restaurant will have a neutral color palette to act as a backdrop for seasonal décor.
Stewart, the diva of DIY, started a catering business in the 1970s and wrote a wildly popular cookbook, “Entertaining,” in 1982. Several more cookbooks followed, and in 1990, she debuted Martha Stewart Living magazine. She hosted a long-running weekday TV show, based on the lifestyle tips from the magazine. In 1997, she launched Martha Stewart Living Omnimedia, a conglomerate of TV, print and merchandising businesses.
She made headlines in 2004 when she was sentenced to federal prison after being convicted of lying about a stock sale several years before. She spent five months in prison and served the remaining five months in home confinement at her Bedford estate.
Stewart’s new venture will be right at home in Las Vegas. The city is home to a large number of restaurants from celebrity chefs, such as Jose Andres, Wolfgang Puck, Giada de Laurentiis, Guy Fieri and more.
“Martha Stewart is one of the most celebrated voices in hospitality, and we are truly honored that she’s chosen Paris Las Vegas as the home for her very first restaurant,” Jason Gregorec, SVP, president and GM of Paris Las Vegas said in a statement.
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.