Target starts curbside delivery of Starbucks drinks

The retailer said 200 of its stores will add the service before the start of the holidays. It proved "very, very popular" in a Q2 test, an executive commented.
Target customers can pick up a latte with their paper towels./Photo: Shutterstock

Target is adding Starbucks lattes and other specialties of the coffee chain to the array of products customers can pre-order and have delivered to their cars.

The retailer said it intends to offer the service at 200 of its stores by the start of the holiday season.

The ability to pick up a cup of Starbucks coffee along with other items ordered through Target’s Drive-Up curbside delivery program was the top request of Target shoppers, according to COO John Mulligan.

“This has been a request for a long time from guests. ‘I'm getting milk. I'm getting diapers. Why can't I get my latte to go as well?’” he said.

In a limited test that began in the second quarter, the option was “very, very popular,” Mulligan added. He provided few other details, but noted that a scaled-down version of Starbucks’ drinks menu was used in the test.

The new service was revealed to financial analysts Wednesday as one of the reasons for the retailer’s high expectations for the fourth quarter.

Executives revealed few particulars about how the process would work.

Target CFO Michael Fiddelke noted that the Drive-Up service generated “high single-digit” sales growth during the third quarter after increasing by 80% in 2021.

The service allows customers to place their orders remotely through Target’s website or app and then pull into designated pick-up spots store-side. An employee runs the orders out to the shopper’s car.

With about 1,938 stores, Target is one of the largest retailers in the United States. Target did not reveal how many of its stores feature a Starbucks inside.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Wendy's, whose chairman is an activist, may be getting an activist

The Bottom Line: Activist investor Blackwells apparently plans to nominate “several directors” to the burger chain’s board, according to Reuters.


Yes, there is such a thing as too fast in the quick-service world

The Bottom Line: In a world of digital orders and drive-thrus, friendly service actually matters more than speed.


BK franchisee Carrols goes from tragedy to triumph

The big Burger King franchisee has overcome a pandemic, inflation, questions about its future and the death of multiple executives to become the industry’s best turnaround story of 2023.


More from our partners