Operations

Wingstop opens 1st U.S. ghost kitchen

The delivery-only location is the latest piece of the chain’s plan to go 100% digital.
Wingstop Ghost Kitchen
Photograph courtesy of Wingstop

Chicken wing chain Wingstop opened its first ghost kitchen in the U.S. on Wednesday, the latest step in the brand’s plan to go 100% digital.  

The ghost kitchen in the chain’s hometown of Dallas measures less than 400 square feet, less than a quarter of the size of an average Wingstop location. It offers a full menu and handles deliveries only. 

“We have a goal to digitize 100% of transactions as we drive to become a top 10 global restaurant brand, and we believe ghost kitchens are a great step for the brand as delivery and digital sales continue to increase,” Wingstop Chairman and CEO Charlie Morrison said in a statement.

Wingstop has thrived during the COVID-19 pandemic, quickly shifting all of its 1,413 locations to takeout and delivery only. April same-store sales increased 33.4%, with 65% of sales coming via digital channels, up from 47% before the pandemic.

An “enterprising franchisee” in the U.K. was the first to try a Wingstop ghost kitchen, Morrison told Restaurant Business in May. 

Following the Dallas ghost kitchen launch, “We expect those to show up in cities all over the U.S.,” he said.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Reaction to Wendy's dynamic pricing test reveals its risks

The Bottom Line: The burger chain mentioned last week that it would test the pricing strategy sometime next year. Consumers frustrated with prices reacted swiftly.

Financing

Why the Burgerim settlement exposes flaws in franchise oversight

The Bottom Line: The federal government allowed the chain’s founder to avoid major penalties by simply paying $1,000. What’s the point of regulation in the first place?

Food

Why the Smashed Jack sparked record-smashing demand at Jack in the Box

Behind the Menu: The chain’s newest menu addition aims to break the mold on what a fast-food burger can be, and customers are buying in.

Trending

More from our partners