Jonathan Maze

Editor-in-Chief

Articles by
Jonathan Maze

Page 138
Financing

Starbucks took a step back, and made a giant leap

RB’s The Bottom Line examines a key decision in the coffee giant’s 50-year history: Its decision to close hundreds of stores during the Great Recession.

Marketing

How Culver’s turned its April Fool’s joke into a big marketing win

The Midwest burger chain, not known for taking risks, quickly developed its cheese curd topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering.

Operators have created committees, called in favors and put their general managers on speed dial as they’ve sought to get everything from crackers to glass bottles amid epic sourcing challenges.

With dine-in still a long way from recovering and heavy demand for takeout, the controversies surrounding the lanes have faded away, says RB’s The Bottom Line.

The burger chain’s one location in San Francisco was temporarily closed after it refused to check dine-in customers for their vaccination status. It has since reopened for takeout.

Frances Allen, CEO of the drive-thru burger chain, joins this week’s episode of the RB podcast “A Deeper Dive” to talk about the industry’s challenges and the chain’s growth strategies.

The burger chain said it plans to start serving clear plastic drink cups in early 2022.

Fresh Acquisitions, whose assets were just sold to Famous Dave’s owner, is being accused of misappropriating $20 million before it filed for bankruptcy, including $4 million in Paycheck Protection Program funds.

The Minneapolis-based coffee chain is making a big bet on its drive-thru concept, one it designed with some assistance from its top operators.

The burger giant says it has achieved pay equality for company employees in underrepresented groups. Women are on track to achieve equal pay for equal work next year.

The pizza chain has had the same $5.99/$7.99 offers for years. Higher labor and food prices have some analysts wondering if the company will change it, says RB’s The Bottom Line.

The burger chain has a compact new prototype and is about to test artificial intelligence that will take orders from customers with Southern accents.

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