Jonathan Maze
Editor-in-Chief
Articles by
Jonathan Maze
Page 138Financing
Starbucks took a step back, and made a giant leap
RB’s The Bottom Line examines a key decision in the coffee giant’s 50-year history: Its decision to close hundreds of stores during the Great Recession.
Marketing
How Culver’s turned its April Fool’s joke into a big marketing win
The Midwest burger chain, not known for taking risks, quickly developed its cheese curd topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering.