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Jonathan Maze

Editor-in-Chief

Articles by
Jonathan Maze

Page 80
Marketing

Restaurant chains get nostalgic with their latest marketing efforts

Marketing Bites: McDonald's "adult happy meals" sell well, guess who has the most QSR loyalty, something about Aaron Judge and Liquid Death.

Financing

Puttshack gets $150M from BlackRock to put its minigolf concept everywhere

The eatertainment concept, which operates six total locations, plans to use the funds to expand its presence in the U.S.

Marketing

Burger King dusts off an old jingle and reveals a new tagline

The burger chain is debuting its new brand positioning with a “You Rule” tagline while giving a new take on its old “Have It Your Way” jingle.

Financing

Here’s how much prices have to increase before consumers react

New data shows that traffic plunges when price increases get too aggressive, to the point of negating any revenue benefits.

Financing

A pair of former hedge funders find success operating Wendy’s restaurants

The Bottom Line: Aneil Lala and Neal Wadhwa left the hedge fund world to become franchisees. They quickly found that humanity can yield financial results.

Financing

Why Scooter’s Coffee believes speed is key to its growth

A Deeper Dive: Company President Joe Thornton joins the podcast to discuss Scooter's and its role in a rapidly changing beverage category.

Marketing

Culver’s is bringing its cheese curd burger back this month

The fast-food chain’s Curderburger, which grew out of an April Fool’s joke, will return for the last half of October.

Leadership

Former Shake Shack executive named Kura Sushi CFO

Jeff Uttz, who also worked with Yard House, will oversee finance for the revolving sushi chain.

Financing

Fast-food breakfast makes a comeback

The Bottom Line: Taco Bell’s strategy shift in the morning comes as consumers have returned to the daypart. But there are a lot more options, too.

Leadership

McDonald’s adds a Disney executive to its board of directors

Kareem Daniel, chairman of media and entertainment distribution at Walt Disney Co., is the fourth new director this year.

Marketing

Taco Bell shifts its breakfast business with the help of Pete Davidson

The Mexican fast-food chain is focusing on ease and familiarity and is enlisting the comedian to help it apologize for “going too far” with innovation in the morning.

Financing

Low-income consumers were hit hard this summer, but gas prices are helping

The Bottom Line: Several restaurant chains have indicated challenges with lower-income consumers as inflation has increased. But lower gas prices are making things better.

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