Articles byPage 110
Playing with flavor
"Bold" is becoming a boring mantra on menus; flavor-craving customers want more. To tempt their taste buds—and wallets—chefs and menu developers across all segments are experimenting with flavor enhancing cooking techniques, layering flavors for maximum effect and punching up dishes with housemade condiments.
I love trying out hot new restaurants.And when I discover a place I really like, I bring my friends back there with me—or at least tell them to try it. But like me, my friends are Baby Boomers—the generation born between 1946 and 1965. We don't eat old or feel old—until we go into one of these trendy new places.
Quenching Americans’ thirst has become a hotbed of menu development. It’s no longer enough to offer plain iced tea, branded carbonated soft drinks and sparkling water. Customers expect flavor innovation, variety and often health benefits as they sip. The same holds true with alcoholic drinks, where freshness and seasonality are a priority.