Patricia Cobe

Senior Editor

Articles by
Patricia Cobe

Page 110
Marketing

The 10 most alluring LTOs in March

Consumers rate the limited-time offers they are most likely to purchase.

Food

Meaty sandwiches are making their mark on menus

Operators are taking advantage of falling meat prices when adding new sandwiches to the lineup.

With its many shapes and saucing possibilities, pasta provides plenty of menu potential. For operators who may be stuck in a pasta rut, these five recipes will help realize that potential.

Operators are changing to meet consumers' morning meal demands.

Operators adapt to compete in the off-premise market.

Looking to shake up the brunch menu with some fresh ideas? Start with these six recipes, all featuring new ways to prep favorites.

Older customers are more likely than younger ones to return a meal to the kitchen.

The chain attributes part of its success to the addition of queso blanco to its menu.

Competition between the buns heats up as operators raise their game to win customers.

Burger boredom can set in with an item that’s a must-have on most menus. These five craveable recipes can energize your burger lineup and excite customers.

Consumers reveal the five limited-time offers they are most likely to purchase and the five they find most craveable.

A drop in the concept's comps and traffic is prompting the move.

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